What users are saying about

AdHawk

2 Ratings

Sizmek

23 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

Sizmek

23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Sizmek

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Sizmek
7.5
Data Transfer
AdHawk
10.0
Sizmek
7.5
DSP integration
AdHawk
Sizmek
7.5

Ad Reporting & Analytics

AdHawk
10.0
Sizmek
8.3
Ad dashboards
AdHawk
10.0
Sizmek
7.5
Ad conversion tracking
AdHawk
10.0
Sizmek
8.7
Cross-channel ad management
AdHawk
10.0
Sizmek
8.4
Ad forecasting and optimization
AdHawk
10.0
Sizmek
7.9
Ad performance reports
AdHawk
Sizmek
8.8
Ad attribution reporting
AdHawk
Sizmek
8.7

Ad Campaigns

AdHawk
Sizmek
6.8
Ad campaign creation
AdHawk
Sizmek
6.9
Ad deployment
AdHawk
Sizmek
8.4
Display advertising
AdHawk
Sizmek
7.4
Ad display and retargeting segmentation
AdHawk
Sizmek
6.0
Sequence targeting
AdHawk
Sizmek
5.4

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Customer support
  • Flexibility
  • Partnerships
Paolo Manara profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but sometimes can cause issues with long loading or sometimes not providing the requested information at all.
Andrew S. Perry profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Sizmek allowed us to see which channels and partners were performing best (we did a lot of vendor bakeoffs) and gave us insight into which channels/partners we should focus on for marketing spend.
No photo available

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details