TrustRadius

Broadlume vs. SmartyAds DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
SmartyAds DSP
Score 4.0 out of 10
N/A
SmartyAds DSP is a demand-side platform for ad serving.N/A
Pricing
BroadlumeSmartyAds DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BroadlumeSmartyAds DSP
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
BroadlumeSmartyAds DSP
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BroadlumeSmartyAds DSP
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Broadlume
10.0
1 Ratings
30% above category average
SmartyAds DSP
-
Ratings
Data Transfer10.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Broadlume
10.0
1 Ratings
25% above category average
SmartyAds DSP
-
Ratings
Ad dashboards10.01 Ratings00 Ratings
Ad conversion tracking10.01 Ratings00 Ratings
Cross-channel ad management10.01 Ratings00 Ratings
Ad forecasting and optimization10.01 Ratings00 Ratings
Best Alternatives
BroadlumeSmartyAds DSP
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BroadlumeSmartyAds DSP
Likelihood to Recommend
10.0
(1 ratings)
6.0
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BroadlumeSmartyAds DSP
Likelihood to Recommend
Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
Digital Marketing Manager
Read full review
SmartyAds
SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Verified User
Anonymous
Read full review
Pros
Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
Digital Marketing Manager
Read full review
SmartyAds
  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Cons
Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
Digital Marketing Manager
Read full review
SmartyAds
  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Verified User
Anonymous
Read full review
Usability
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
Digital Marketing Manager
Read full review
SmartyAds
No answers on this topic
Alternatives Considered
Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
Digital Marketing Manager
Read full review
SmartyAds
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Return on Investment
Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
Digital Marketing Manager
Read full review
SmartyAds
  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Verified User
Anonymous
Read full review
ScreenShots

Broadlume Screenshots

Screenshot of Screenshot of Screenshot of

SmartyAds DSP Screenshots

Screenshot of optimizing ad campaignsScreenshot of easy-to-use DSP interface