What users are saying about
2 Ratings
3 Ratings
2 Ratings
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Score 10 out of 100
3 Ratings
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Score 7 out of 100

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
SmartyAds DSP
6.3
Data Transfer
AdHawk
10.0
SmartyAds DSP
6.0
DSP integration
AdHawk
SmartyAds DSP
6.5

Ad Reporting & Analytics

AdHawk
10.0
SmartyAds DSP
7.7
Ad dashboards
AdHawk
10.0
SmartyAds DSP
7.5
Ad conversion tracking
AdHawk
10.0
SmartyAds DSP
7.5
Cross-channel ad management
AdHawk
10.0
SmartyAds DSP
8.5
Ad forecasting and optimization
AdHawk
10.0
SmartyAds DSP
7.0
Ad performance reports
AdHawk
SmartyAds DSP
7.5
Ad attribution reporting
AdHawk
SmartyAds DSP
8.0

Ad Campaigns

AdHawk
SmartyAds DSP
7.7
Ad campaign creation
AdHawk
SmartyAds DSP
8.0
Ad deployment
AdHawk
SmartyAds DSP
7.5
Ad display and retargeting segmentation
AdHawk
SmartyAds DSP
7.5
Sequence targeting
AdHawk
SmartyAds DSP
8.0

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdHawk
10.0
SmartyAds DSP
7.0

Usability

AdHawk
10.0
SmartyAds DSP

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