What users are saying about
2 Ratings
4 Ratings
2 Ratings
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Score 10 out of 100
4 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Springbot
Data Transfer
AdHawk
10.0
Springbot

Ad Reporting & Analytics

AdHawk
10.0
Springbot
Ad dashboards
AdHawk
10.0
Springbot
Ad conversion tracking
AdHawk
10.0
Springbot
Cross-channel ad management
AdHawk
10.0
Springbot
Ad forecasting and optimization
AdHawk
10.0
Springbot

Email & Online Marketing

AdHawk
Springbot
8.7
WYSIWYG email editor
AdHawk
Springbot
8.6
Dynamic content
AdHawk
Springbot
9.1
Ability to test dynamic content
AdHawk
Springbot
8.2
Landing pages
AdHawk
Springbot
8.2
A/B testing
AdHawk
Springbot
9.1
Mobile optimization
AdHawk
Springbot
8.6
Email deliverability reporting
AdHawk
Springbot
8.6
List management
AdHawk
Springbot
9.1
Triggered drip sequences
AdHawk
Springbot
8.6

Lead Management

AdHawk
Springbot
8.9
Lead nurturing
AdHawk
Springbot
8.6
Lead scoring and grading
AdHawk
Springbot
9.1
Data quality management
AdHawk
Springbot
8.6
Automated sales alerts and tasks
AdHawk
Springbot
9.1

Campaign Management

AdHawk
Springbot
7.5
Calendaring
AdHawk
Springbot
8.6
Event/webinar marketing
AdHawk
Springbot
6.4

Social Media Marketing

AdHawk
Springbot
8.2
Social sharing and campaigns
AdHawk
Springbot
7.3
Social profile integration
AdHawk
Springbot
9.1

Reporting & Analytics

AdHawk
Springbot
9.1
Dashboards
AdHawk
Springbot
9.1
Standard reports
AdHawk
Springbot
9.1
Custom reports
AdHawk
Springbot
9.1

Platform & Infrastructure

AdHawk
Springbot
7.7
API
AdHawk
Springbot
9.1
Role-based workflow & approvals
AdHawk
Springbot
8.2
Customizability
AdHawk
Springbot
7.3
Integration with Salesforce.com
AdHawk
Springbot
7.3
Integration with Microsoft Dynamics CRM
AdHawk
Springbot
7.3
Integration with SugarCRM
AdHawk
Springbot
7.3

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash | TrustRadius Reviewer

Springbot

  • I'd love for Springbot to continue to expand on their email offering - the platform and automations are excellent, and I'd like additional conditionals as I build out my flows.
Anonymous | TrustRadius Reviewer

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash | TrustRadius Reviewer

Springbot

Springbot 7.7
Based on 3 answers
I think Springbot is pretty user-friendly overall. The only down-side is that the website is often updated, leaving the customer to hunt certain features down that are now in a different spot. So I think it would be helpful if every so often they sent an email that let customers know what changes were made and where to access everything
Alex Mills | TrustRadius Reviewer

Support Rating

AdHawk

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.1
Based on 2 answers
Maybe the part that I value the most, is the partnership that I've developed with Springbot. Out of the gate, there is absolutely work to do to get things set up and they don't sugar coat that. While much of the onboarding was smooth - we had a few obstacles to work through, and I'm thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform.  I find myself learning something new each time I chat with her, whether it be optimizations to my automations, new marketing ideas, or ways to increase engagement as I go into the holidays. 
Anonymous | TrustRadius Reviewer

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AdHawk Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

AdHawk
10.0
Springbot
5.5

Usability

AdHawk
10.0
Springbot
7.7

Support Rating

AdHawk
Springbot
9.1

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