What users are saying about

AdHawk

2 Ratings

StackAdapt

3 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

StackAdapt

3 Ratings
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Score 9.7 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Eric Figura profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
StackAdapt
9.7
Data Transfer
AdHawk
10.0
StackAdapt
9.3
DSP integration
AdHawk
StackAdapt
10.0

Ad Reporting & Analytics

AdHawk
10.0
StackAdapt
8.7
Ad dashboards
AdHawk
10.0
StackAdapt
8.7
Ad conversion tracking
AdHawk
10.0
StackAdapt
8.7
Cross-channel ad management
AdHawk
10.0
StackAdapt
Ad forecasting and optimization
AdHawk
10.0
StackAdapt
8.7
Ad performance reports
AdHawk
StackAdapt
8.3
Ad attribution reporting
AdHawk
StackAdapt
9.0

Ad Campaigns

AdHawk
StackAdapt
8.7
Ad campaign creation
AdHawk
StackAdapt
9.0
Ad deployment
AdHawk
StackAdapt
9.0
Display advertising
AdHawk
StackAdapt
9.0
Ad display and retargeting segmentation
AdHawk
StackAdapt
9.3
Sequence targeting
AdHawk
StackAdapt
7.0

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Outstanding customer service - highly responsive.
  • Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business.
  • Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.
Christopher Penn profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Lack of highly refined targeting for job titles and geographies
  • No list-based retargeting
  • No option to hit specific domains individually without jerryrigging it
Christopher Penn profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have not done enough with StackAdapt that is similar to our DoubleClick campaigns.
Eric Figura profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • The way we use StackAdapt, the ROI is usually negative. That said, we rarely look at ROI as a key factor in determining the success of these campaigns. A separate client who did utilize tactics based on conversions/ROI, reported great success.
Eric Figura profile photo

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details