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Score 10 out of 101
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Score 9.7 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Eric Figura profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
StackAdapt
9.7
Data Transfer
AdHawk
10.0
StackAdapt
9.3
DSP integration
AdHawk
StackAdapt
10.0

Ad Reporting & Analytics

AdHawk
10.0
StackAdapt
8.7
Ad dashboards
AdHawk
10.0
StackAdapt
8.7
Ad conversion tracking
AdHawk
10.0
StackAdapt
8.7
Cross-channel ad management
AdHawk
10.0
StackAdapt
Ad forecasting and optimization
AdHawk
10.0
StackAdapt
8.7
Ad performance reports
AdHawk
StackAdapt
8.3
Ad attribution reporting
AdHawk
StackAdapt
9.0

Ad Campaigns

AdHawk
StackAdapt
8.7
Ad campaign creation
AdHawk
StackAdapt
9.0
Ad deployment
AdHawk
StackAdapt
9.0
Display advertising
AdHawk
StackAdapt
9.0
Ad display and retargeting segmentation
AdHawk
StackAdapt
9.3
Sequence targeting
AdHawk
StackAdapt
7.0

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
Eric Figura profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Lack of highly refined targeting for job titles and geographies
  • No list-based retargeting
  • No option to hit specific domains individually without jerryrigging it
Christopher Penn profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.
Christopher Penn profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • We have seen positive ROI from our ads.
  • In working with support, we have received custom guidance to reduce our cost per engagement.
  • We have seen substantial ROI from our custom development against the StackAdapt platform.
Christopher Penn profile photo

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details