AdHawk vs Terminus ABM Platform

Likelihood to Recommend

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).

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Justin Roodman

Digital Marketing Specialist

Sabey Data CentersInformation Technology & Services, 51-200 employees

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Feature Rating Comparison

AdHawk

Terminus ABM Platform

Data Transfer

AdHawk

Terminus ABM Platform

Ad dashboards

Ad conversion tracking

Cross-channel ad management

Ad forecasting and optimization

Pros

Great UI
Accurate reporting
Strong data points

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.

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Verified User

Consultant in Sales

Education Management Company, 1001-5000 employees

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Cons

Ability to look at two campaigns at once (comparative stats)
Only available for Facebook or G+
No export feature for reporting

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).

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Verified User

Director in Information Technology

Computer Software Company, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Terminus ABM Platform 7.0

Based on 1 answer

Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.

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Verified User

Employee in Marketing

Computer Software Company, 51-200 employees

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Usability

AdHawk 10.0

Based on 1 answer

AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more competes with SEO or SEM, in which a user of Terminus is experiencing much less wasted dollars than that of SEM or SEO

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Verified User

Executive in Sales

Marketing & Advertising Company, 51-200 employees

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Return on Investment

Ad optimization data
Simplified ad management
Audience understanding

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
Message refinement - thinking about different groups/buckets helped inform our messaging strategy

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Will Devlin

VP, Marketing

MessageGearsComputer Software, 11-50 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Rating Summary

AdHawk

Terminus ABM Platform

AdHawk

Terminus ABM Platform

AdHawk

Terminus ABM Platform

AdHawk vs Terminus ABM Platform

AdHawk

Terminus ABM Platform

Feature Rating Comparison

Ad Network Integration

Data Transfer

Ad Reporting & Analytics

Ad dashboards

Ad conversion tracking

Cross-channel ad management

Ad forecasting and optimization

Pros

Cons

Likelihood to Renew

Usability

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Likelihood to Renew

Usability

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