What users are saying about
2 Ratings
Top Rated
44 Ratings
2 Ratings
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Score 10 out of 100
Top Rated
44 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash | TrustRadius Reviewer

Terminus ABM Platform

If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Terminus ABM Platform
Data Transfer
AdHawk
10.0
Terminus ABM Platform

Ad Reporting & Analytics

AdHawk
10.0
Terminus ABM Platform
Ad dashboards
AdHawk
10.0
Terminus ABM Platform
Ad conversion tracking
AdHawk
10.0
Terminus ABM Platform
Cross-channel ad management
AdHawk
10.0
Terminus ABM Platform
Ad forecasting and optimization
AdHawk
10.0
Terminus ABM Platform

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash | TrustRadius Reviewer

Terminus ABM Platform

  • Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
  • The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
  • Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
Anonymous | TrustRadius Reviewer

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash | TrustRadius Reviewer

Terminus ABM Platform

  • Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
  • Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
  • Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

Terminus ABM Platform

Terminus ABM Platform 7.0
Based on 1 answer
Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.
Anonymous | TrustRadius Reviewer

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash | TrustRadius Reviewer

Terminus ABM Platform

Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more competes with SEO or SEM, in which a user of Terminus is experiencing much less wasted dollars than that of SEM or SEO
Anonymous | TrustRadius Reviewer

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash | TrustRadius Reviewer

Terminus ABM Platform

  • Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
  • Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
  • Message refinement - thinking about different groups/buckets helped inform our messaging strategy
Will Devlin | TrustRadius Reviewer

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Terminus ABM Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

AdHawk
10.0
Terminus ABM Platform
7.4

Likelihood to Renew

AdHawk
Terminus ABM Platform
7.0

Usability

AdHawk
10.0
Terminus ABM Platform

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