AdHawk vs Terminus ABM Platform

• Great UI
• Accurate reporting
• Strong data points

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• Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
• The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
• Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.

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• Ability to look at two campaigns at once (comparative stats)
• Only available for Facebook or G+
• No export feature for reporting

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• Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
• Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
• Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).

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• Ad optimization data
• Simplified ad management
• Audience understanding

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• Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
• Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
• Message refinement - thinking about different groups/buckets helped inform our messaging strategy

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