What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 2 reviews and ratings
Top Rated
44 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.2 out of 100
Based on 44 reviews and ratings
Likelihood to Recommend
AdHawk
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Terminus ABM Platform
If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).
Digital Marketing Specialist
Sabey Data CentersInformation Technology & Services, 51-200 employees
Feature Rating Comparison
Ad Network Integration
AdHawk
10.0
Terminus ABM Platform
—
Data Transfer
AdHawk
10.0
Terminus ABM Platform
—
Ad Reporting & Analytics
AdHawk
10.0
Terminus ABM Platform
—
Ad dashboards
AdHawk
10.0
Terminus ABM Platform
—
Ad conversion tracking
AdHawk
10.0
Terminus ABM Platform
—
Cross-channel ad management
AdHawk
10.0
Terminus ABM Platform
—
Ad forecasting and optimization
AdHawk
10.0
Terminus ABM Platform
—
Pros
AdHawk
- Great UI
- Accurate reporting
- Strong data points
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Terminus ABM Platform
- Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
- The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
- Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.

Verified User
Consultant in Sales
Education Management Company, 1001-5000 employeesCons
AdHawk
- Ability to look at two campaigns at once (comparative stats)
- Only available for Facebook or G+
- No export feature for reporting
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Terminus ABM Platform
- Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
- Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
- Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).

Verified User
Director in Information Technology
Computer Software Company, 51-200 employeesLikelihood to Renew
AdHawk
No score
No answers yet
No answers on this topic
Terminus ABM Platform
Terminus ABM Platform 7.0
Based on 1 answer
Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.

Verified User
Employee in Marketing
Computer Software Company, 51-200 employeesUsability
AdHawk
AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Terminus ABM Platform
No score
No answers yet
No answers on this topic
Alternatives Considered
AdHawk
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Terminus ABM Platform
Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more competes with SEO or SEM, in which a user of Terminus is experiencing much less wasted dollars than that of SEM or SEO

Verified User
Executive in Sales
Marketing & Advertising Company, 51-200 employeesReturn on Investment
AdHawk
- Ad optimization data
- Simplified ad management
- Audience understanding
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Terminus ABM Platform
- Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
- Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
- Message refinement - thinking about different groups/buckets helped inform our messaging strategy
VP, Marketing
MessageGearsComputer Software, 11-50 employees
Screenshots
Pricing Details
AdHawk
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Terminus ABM Platform
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required