What users are saying about
2 Ratings
2 Ratings
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Score 10 out of 101
9 Ratings
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Score 8 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

The Trade Desk

The Trade Desk is best suited for campaigns that are performance oriented. They are able to provide good CTRs and low CPAs. I would not use them for branding as those kinds of campaigns mostly need connected TV inventory as wells as videos and there are better alternatives in the market for that niche.
Gabriela Band profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
The Trade Desk
6.9
Data Transfer
AdHawk
10.0
The Trade Desk
6.5
DSP integration
AdHawk
The Trade Desk
7.2

Ad Reporting & Analytics

AdHawk
10.0
The Trade Desk
Ad dashboards
AdHawk
10.0
The Trade Desk
Ad conversion tracking
AdHawk
10.0
The Trade Desk
Cross-channel ad management
AdHawk
10.0
The Trade Desk
Ad forecasting and optimization
AdHawk
10.0
The Trade Desk

Data Collection

AdHawk
The Trade Desk
6.9
Collection of first-party data
AdHawk
The Trade Desk
6.5
Collection of third-party data
AdHawk
The Trade Desk
7.0
Access to Third-party Data Providers
AdHawk
The Trade Desk
7.2

Data Classification

AdHawk
The Trade Desk
7.0
Audience taxonomy
AdHawk
The Trade Desk
6.8
Tag Management
AdHawk
The Trade Desk
7.0
Data Analysis Dashboard
AdHawk
The Trade Desk
7.2

DMP Analytics

AdHawk
The Trade Desk
6.2
Campaign Analytics
AdHawk
The Trade Desk
6.4
Audience Analytics
AdHawk
The Trade Desk
6.0

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

The Trade Desk

  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.
Gabriela Band profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

The Trade Desk

  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
No photo available

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

The Trade Desk

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

The Trade Desk

TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.
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Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.
Gabriela Band profile photo

Screenshots

The Trade Desk

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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