What users are saying about

AdHawk

2 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

The Trade Desk

5 Ratings
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Score 9.4 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
The Trade Desk
8.5
Data Transfer
AdHawk
10.0
The Trade Desk
9.0
DSP integration
AdHawk
The Trade Desk
8.0

Ad Reporting & Analytics

AdHawk
10.0
The Trade Desk
Ad dashboards
AdHawk
10.0
The Trade Desk
Ad conversion tracking
AdHawk
10.0
The Trade Desk
Cross-channel ad management
AdHawk
10.0
The Trade Desk
Ad forecasting and optimization
AdHawk
10.0
The Trade Desk

Data Classification

AdHawk
The Trade Desk
7.0
Audience taxonomy
AdHawk
The Trade Desk
6.0
Tag Management
AdHawk
The Trade Desk
7.0
Data Analysis Dashboard
AdHawk
The Trade Desk
8.0

Data Collection

AdHawk
The Trade Desk
8.0
Access to Third-party Data Providers
AdHawk
The Trade Desk
8.0

DMP Analytics

AdHawk
The Trade Desk
8.0
Campaign Analytics
AdHawk
The Trade Desk
8.0

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
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  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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No score
No answers yet
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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.
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Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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  • Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
  • Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
  • The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.
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Screenshots

The Trade Desk

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

The Trade Desk

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details