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2 Ratings
9 Ratings
2 Ratings
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Score 10 out of 101
9 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Triblio

Triblio is well suited for ABM programs that are nascent or growing, and want to make some quick wins. I always caution people that are developing an ABM practice to not start with technology, but when you have the data and go-to-market strategy Triblio can produce some quick, visible wins.You should not invest in Triblio until you have a high level of data integrity in your CRM, a clear go-to-market strategy, and a defined list of target accounts selected to and agreed to be management. With those things done, Triblio will quickly enable you to ramp up targeted messaging to the account prospects that matter.
Eric Martin profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Triblio
Data Transfer
AdHawk
10.0
Triblio

Ad Reporting & Analytics

AdHawk
10.0
Triblio
Ad dashboards
AdHawk
10.0
Triblio
Ad conversion tracking
AdHawk
10.0
Triblio
Cross-channel ad management
AdHawk
10.0
Triblio
Ad forecasting and optimization
AdHawk
10.0
Triblio

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Intuitive interface that makes it easy for users to use.
  • The experiences for current clients, prospects, and competitors to all be personalized are awesome!
  • The offering of uploading and deploying ABM ads to targets accounts and contacts.
Tesia Ray profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • The platform is maturing. We've encountered a few small hiccups with the technology and there are certain features that are more than just nice-to-have, that are missing from the platform. That being said, the roadmap is robust and it seems to be evolving quickly with customer demands.
Scott Barker profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
We have not fully evaluated Demandbase, but it is a serious competitor to Triblio and I've heard references that it's a very powerful platform as well. It seems Demandbase has recently unbundled their previously very expensive platform to compete with market entrants like Triblio.Triblio has three core platform pieces currently: account identification, web personalization and targeted advertising. We have utilized the first two so far and received great ROI. Their targeted advertising component competes with Terminus, which we use for our targeted ads. We plan on evaluating Triblio's capabilities and comparing them to Terminus in the future.
Eric Martin profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • We've seen some good vanity metrics - site traffic and leads - from the Triblio initiatives, but have yet to see our efforts convert to closed business. We obviously take some accountability for this.
  • The website personalization can really be used in some creative ways to heavily promote key activities and assets (e.g. pop-up for every homepage visitor) - we've used this to drive a lot of site visitors to a free trial.
Scott Barker profile photo

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Triblio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details