What users are saying about

AdHawk

2 Ratings

TubeMogul

19 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

TubeMogul

19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

TubeMogul

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
TubeMogul
6.8
Data Transfer
AdHawk
10.0
TubeMogul
6.4
DSP integration
AdHawk
TubeMogul
7.1

Ad Reporting & Analytics

AdHawk
10.0
TubeMogul
5.7
Ad dashboards
AdHawk
10.0
TubeMogul
7.3
Ad conversion tracking
AdHawk
10.0
TubeMogul
5.2
Cross-channel ad management
AdHawk
10.0
TubeMogul
6.4
Ad forecasting and optimization
AdHawk
10.0
TubeMogul
5.5
Ad performance reports
AdHawk
TubeMogul
6.7
Ad attribution reporting
AdHawk
TubeMogul
3.1

Ad Campaigns

AdHawk
TubeMogul
6.7
Ad campaign creation
AdHawk
TubeMogul
6.5
Ad deployment
AdHawk
TubeMogul
6.6
Display advertising
AdHawk
TubeMogul
7.5
Ad display and retargeting segmentation
AdHawk
TubeMogul
6.0
Sequence targeting
AdHawk
TubeMogul
6.9

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Reporting available to publishers directly is limited. Would be nice to have access to more thorough reporting.
  • Fill rates are typically not 100% and demand is often times is limited when supply is in surplus.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
TubeMogul4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
TubeMogul10.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Transparency - ability to easily manage media buy.Account management - working closely with TubeMogul account managers to get best performance
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Increased efficiency - reporting and campaign check-ins can be done quickly
  • Performance - delivering against KPIs
No photo available

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

TubeMogul

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details