What users are saying about
2 Ratings
19 Ratings
2 Ratings
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Score 10 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

TubeMogul

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
TubeMogul
6.8
Data Transfer
AdHawk
10.0
TubeMogul
6.4
DSP integration
AdHawk
TubeMogul
7.1

Ad Reporting & Analytics

AdHawk
10.0
TubeMogul
5.7
Ad dashboards
AdHawk
10.0
TubeMogul
7.3
Ad conversion tracking
AdHawk
10.0
TubeMogul
5.2
Cross-channel ad management
AdHawk
10.0
TubeMogul
6.4
Ad forecasting and optimization
AdHawk
10.0
TubeMogul
5.5
Ad performance reports
AdHawk
TubeMogul
6.7
Ad attribution reporting
AdHawk
TubeMogul
3.1

Ad Campaigns

AdHawk
TubeMogul
6.7
Ad campaign creation
AdHawk
TubeMogul
6.5
Ad deployment
AdHawk
TubeMogul
6.6
Display advertising
AdHawk
TubeMogul
7.5
Ad display and retargeting segmentation
AdHawk
TubeMogul
6.0
Sequence targeting
AdHawk
TubeMogul
6.9

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

TubeMogul

  • Templates make bulk creation easier.
  • They are integrated with our Data Management Platform (Lotame) which allows us to target our first party data.
  • Great customer service.
No photo available

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

TubeMogul

  • Reporting available to publishers directly is limited. Would be nice to have access to more thorough reporting.
  • Fill rates are typically not 100% and demand is often times is limited when supply is in surplus.
No photo available

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

TubeMogul

TubeMogul 4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

TubeMogul

TubeMogul 10.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

TubeMogul

TubeMogul has been more willing to collaborate with us in all of our key regions where as most other DSPs are focused on a single region. This global presence makes them an attractive demand partner for our business model
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

TubeMogul

  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Keith LeMontang profile photo

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

TubeMogul

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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