Adjust by AppLovin

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 8.0 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Pricing
Adjust by AppLovin
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Adjust
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Adjust by AppLovin
Considered Both Products
Adjust
Chose Adjust by AppLovin
Because of the below reasons:
  • Very easy to use and the integration process moved forward smoothly
  • Offers the right data and information
Chose Adjust by AppLovin
Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then …
Chose Adjust by AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Chose Adjust by AppLovin
We use a lot of platforms and I would say adjust is on the higher tier- but still not the most user friendly
Chose Adjust by AppLovin
Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution …
Top Pros
Top Cons
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Adjust by AppLovin
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User Ratings
Adjust by AppLovin
Likelihood to Recommend
7.7
(6 ratings)
Likelihood to Renew
8.0
(1 ratings)
Support Rating
6.0
(1 ratings)
User Testimonials
Adjust by AppLovin
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
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Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
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Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
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Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
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Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Read full review
Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
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ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.