Adjust by AppLovin vs. Countly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 8.0 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Countly
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of…N/A
Pricing
Adjust by AppLovinCountly
Editions & Modules
No answers on this topic
Countly Enterprise Edition
Personalized Plans
per month per data point
Countly Community Edition
Free Forever
Offerings
Pricing Offerings
AdjustCountly
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCustomizable, with free Community Edition (free forever) and free Enterprise Edition trial (free for 1 Month).
More Pricing Information
Best Alternatives
Adjust by AppLovinCountly
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Fullstory
Fullstory
Score 8.4 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Whatfix
Whatfix
Score 9.3 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Whatfix
Whatfix
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adjust by AppLovinCountly
Likelihood to Recommend
7.7
(6 ratings)
8.0
(6 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
7.0
(1 ratings)
User Testimonials
Adjust by AppLovinCountly
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
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Countly
Whether you're planning to include it into a website or a mobile application, this arrangement is simple to implement. The best feature has to be its superb "division," which allows you to delve deeper into your data without using SQL-like queries. On Ubuntu, the free "group version" can act organically aided.
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Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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Countly
  • Open-source and Self-hosted - Countly can be completely self-hosted, which makes it really easy to offset costs of a competing service like Segment or Mixpanel for early-stage companies.
  • A large number of SDKs and platform support - Countly provides fairly comprehensive support for mobile applications and general tracking. As a result, it's pretty easy to create comprehensive tracking of events for any company.
  • Custom queries, access to data - You have instant access to data and extensive customizability which makes this platform fairly easy to use for any purpose of user and market tracking.
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Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
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Countly
  • No specific thing in mind. All is good except sometimes the customer service lags a little when you have problems setting up the tool.
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Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
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Countly
No answers on this topic
Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
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Countly
Countly practically does everything you need it to do. However, it can have challenges of its own sometimes.
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Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
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Countly
Countly have two main elements that make it the better option. First is open sourced so you can edit with code new options and new events, also you can use a variety of plugins depending of the necessities of the users and the objectives of every analysis. The second characteristic is that is very easy to use and even if is open source and the code could seem complex everything is very intuitive.
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Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
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Countly
  • Allowed me to understand my customer on a deeper level
  • Allowed me to tweak my content and sales pages
  • Allowed me to better understand my target market.
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ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.

Countly Screenshots

Screenshot of Overview - Product analytics platform to understand and enhance customer journeys in web, desktop and mobile applicationsScreenshot of Dashboard - Visualise metrics that matter the most to your businessScreenshot of User Profiles - Explore your product analytics data with individual user detailScreenshot of Crashes - Always be on top of crashes and exceptions in your applications, and resolve them quicklyScreenshot of Funnels - Track step-by-step goal completion rates inside your applicationScreenshot of Performance Monitoring - Keep track of your applications' network requests, perform code level profiling