Adjust by AppLovin vs. Flurry Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 8.0 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Flurry Analytics
Score 9.0 out of 10
N/A
Flurry Analytics, now from Yahoo / Verizon Media is a mobile app analytics provider, boasting over 1 million active apps on the platform -- from start-ups to the Fortune 500. They present their solution as comprehensive, completely free, takes five minutes to integrate, and features an easy-to-use dashboard that anyone in the company can use. Flurry provides insights out-of-the-box including real-time metrics. Users explore usage, engagement, retention, geographic, demographic,…N/A
Pricing
Adjust by AppLovinFlurry Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdjustFlurry Analytics
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Flurry is completely free with no hidden fees. Flurry also offers support for integration, set-up and analysis.
More Pricing Information
Community Pulse
Adjust by AppLovinFlurry Analytics
Top Pros
Top Cons
Best Alternatives
Adjust by AppLovinFlurry Analytics
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Quantum Metric
Quantum Metric
Score 8.6 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Quantum Metric
Quantum Metric
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adjust by AppLovinFlurry Analytics
Likelihood to Recommend
7.7
(6 ratings)
9.0
(6 ratings)
Likelihood to Renew
8.0
(1 ratings)
3.7
(5 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adjust by AppLovinFlurry Analytics
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
Read full review
Yahoo (Verizon Media)
I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
Read full review
Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
Read full review
Yahoo (Verizon Media)
  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
Read full review
Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
Read full review
Yahoo (Verizon Media)
  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
Read full review
Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
Read full review
Yahoo (Verizon Media)
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
Read full review
Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
Read full review
Yahoo (Verizon Media)
No answers on this topic
Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
Read full review
Yahoo (Verizon Media)
For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
Read full review
Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
Read full review
Yahoo (Verizon Media)
  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
Read full review
ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.