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5 Ratings
4 Ratings
5 Ratings
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Score 6.9 out of 101
4 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

adjust

It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
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Apptopia

If your business revolves around technology in apps, revenue generated by certain apps that are industry specific, Apptopia is the way to go. You can see data like DAU, MAU, ARPU, market leaders, SDKs, geographics, analytics. Literally anything you would want to know about mobile apps or the market and technology around them, you can get with Apptopia.
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Pros

  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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  • Apptopia not only allows you to see what technologies are being used in an app, but also when an technology is removed, inactive or installed.
  • You can create alerts to help you stay on top of changes in the market, SDK, revenue, user base and more.
  • The benefits of working with an SMB company is you get their full attention at any point in the customer lifecycle. Early on to our usage of Apptopia we had the Chief Product Officer getting on calls and video shares with us to hear our feedback, ask for suggestions and to showcase new/upcoming features. They have excellent customer support and are constantly updating and adding to their already amazing product.
  • The employees that work there are very receptive and helpful as well. I was reviewing another tool for my company to use and noticed one of their managers had left a review about the given tool. I personally reached out to her asking for her opinion and feedback before buying and she responded within a day.
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Cons

  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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  • Truly no cons to report here. Any feedback or questions our org has are answered almost immediately.
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Alternatives Considered

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
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We initially went to Datanyze for email hunting and list building. As we learned more about the feature they offer we realized their data was not as accurate as we needed. During our evaluation of the product there were lots of promises of Beta features or things in the future and not a ton of focus or confidence in what they offered currently. We did leverage and benefit from Datanyze for a decent amount of time, but when we evaluated a side by side comparison, Apptopia came out on top. Datanyze is a little different where they can pull lists of contacts, but at the end of the day we saw App data more important than those lists
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Return on Investment

  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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  • We have been able to leverage the data Apptopia gives us to reach out to prospects at the perfect turning point in their business. If we that a mobile app has uninstalled our competitors technology, we know it's the right time for us to reach out as we can assume they're evaluating new technologies and could put us in the running.
  • We also love the list builder. It allows us to quickly filter and segment out apps that we should prospect. You can download these lists to CSV and share them within your team to help achieve this as well.
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Pricing Details

adjust

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
adjust Editions & Modules
adjust
Additional Pricing Details

Apptopia

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Apptopia Editions & Modules
Apptopia
Edition
Start Plan
$791
Engage Plan
$8991
Grow Plan
$1,4991
1. month
Additional Pricing Details
Custom plans are available, including the option for a robust API integration. Email sales@apptopia.com or call 1-855-277-8674 to learn more.