What users are saying about
5 Ratings
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Top Rated
2126 Ratings
5 Ratings
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Score 7 out of 101

Google Analytics

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Top Rated
2126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Likelihood to Recommend

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It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
No photo available

Google Analytics

If you have a website, would like to have metrics on site performance and want to increase site visibility through Google index ratings, use Google Analytics.
Stefano M. Rivolta profile photo

Pros

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  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
No photo available

Google Analytics

  • For live programming, it allows you to monitor live traffic - IP location, browser, device, language, etc. - and understand the impact of specific marketing campaigns via referrals
  • Google Analytics has competition but blows most, if not all of it, out of the water largely in part to being part of the Google Suite but also because it's one of the first analytics tools to cater to non-technical users and really bridge the gap between back-end analytics experts and front-facing digital content specialists.
  • It continually evolves, improves, enhances, and adapts to the ebb and flow of the user base and digital landscape. Not using for a couple months may yield a pleasant surprise when you return to using the product (new features, better data visualization, etc.)
Stefano M. Rivolta profile photo

Cons

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  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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Google Analytics

  • There is a learning curve and not much support or guidance
  • The free version doesn't analyze as many data sources as our previous IBM analytics
Reita Silvis profile photo

Likelihood to Renew

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No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 7.0
Based on 47 answers
Our company is very likely to renew our use of Google Analytics because it provides easy access to detailed website data that multiple employees use on a regular basis. We are able to make actionable decisions quickly and easily. Without the tool, our business would slow down and the risk of competition moving in our market share would increase.
Matt Howarth profile photo

Usability

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No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 7.3
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

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No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 4.0
Based on 5 answers
Support is non-existent for this product (as well as most Google products).
Michael Baker profile photo

Online Training

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No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

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No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

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Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
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Google Analytics

We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but it's still a new implementation.
Reita Silvis profile photo

Return on Investment

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  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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Google Analytics

  • We've gotten higher agent participation through constant contact analysis
  • We spent a lot of time with third parties learning how to use it
  • Its mobile functions save time that we can then use to focus on attracting more agents
Reita Silvis profile photo

Pricing Details

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General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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