What users are saying about
5 Ratings

Smartlook

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119 Ratings
5 Ratings
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Score 6.9 out of 101

Smartlook

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119 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

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Likelihood to Recommend

adjust

It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
No photo available

Smartlook

I think any business looking to analyze their website data can benefit from Smartlook. Small businesses and can watch individual recordings and gain meaningful insights. Larger businesses can also export all the data into their database and do a more thorough analysis of behavior. Overall a great tool for any business that is looking for website analysis.
Kat Merriman profile photo

Pros

  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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  • The ability to see a visitor's journey from the start of the visit to the end is invaluable. It lets you find where something may be confusing or broken, very quickly.
  • Seeing different visits based on mobile or computer visits, as well as different browsers lets you identify issues in each system.
  • The visit results are broken out by new and returning visitors, which is great for gaining insights into website usage.
  • Smartlook gathers information and provides heatmaps for your website, which are a great aggregate of user behavior.
Kat Merriman profile photo

Cons

  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
No photo available
  • I'd love for the default time at which the website replays happen to be 1x and not .5x.
Kat Merriman profile photo

Alternatives Considered

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
No photo available
For the price, Smartlook is an excellent tool. However, Hotjar is still a little more rich with features, but the subscription is more expensive.
Jeff Worcester profile photo

Return on Investment

  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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  • The free version is adequate for lower traffic sites.
  • We've been able to make changes based on what we've seen even without paying for pro.
  • The skipping times of inactivity in the recordings alone make the pro subscription worth the money.
Jeff Worcester profile photo

Screenshots

Pricing Details

adjust

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smartlook

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*
1.  per installation
Additional Pricing Details