What users are saying about

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4 Ratings

Smartlook

115 Ratings

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4 Ratings
Score 6.8 out of 101

Smartlook

115 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

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It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
No photo available

Smartlook

For anyone that sells on the internet.
Gustavo Penna profile photo

Pros

  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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  • The heat map scrolling feature helps us understand how much information our users are seeing and where they are dropping off.
  • The user recordings have been instrumental in creating user experience roadmaps.
  • The funnels have been very helpful in identifying where prospects are dropping off before becoming leads.
Jeff Worcester profile photo

Cons

  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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  • I think a good improvement would be a connection with Mautic or other marketing automation apps
  • I would like to integrate Smartlook with Google Tag Manager so you can track events and see them in the video
Javier Carmona profile photo

Alternatives Considered

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
No photo available
There are some other websites that are offering similar features to what Smartlook is offering, but I personally use Smartlook for its easy interface, and it does the job.
Aamer Shah profile photo

Return on Investment

  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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  • In my case, I just have a personal blog, so my ROI is not about money.
  • My ROI is more about user experience and for now, my users are enjoying my site after little changes that I made after everything I could check with Smartlook.
Miguel Revelles profile photo

Screenshots

Pricing Details

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General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smartlook

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*
1.  per installation
Additional Pricing Details