What users are saying about
5 Ratings
Top Rated
18 Ratings
5 Ratings
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Score 7 out of 101
Top Rated
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

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It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
No photo available

Woopra

My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
Cindy Romanowski profile photo

Pros

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  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
No photo available

Woopra

  • Flexibility of API
  • Ease of setting up customized tracking events for each use case
  • Powerful label creator to track customized events
  • Real-time view and visualization
  • Amazing service
Anthony Soohoo profile photo

Cons

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  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
No photo available

Woopra

  • Discontinuing the desktop based client was an enormous disappointment.
  • Removing the chat agent made the product less useful to our organization.
  • Inability to download data to Excel format
  • Free version does not allow you to see data more than 90 days old.
Steve Reeder, MBA profile photo

Likelihood to Renew

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No score
No answers yet
No answers on this topic

Woopra

Woopra 9.0
Based on 7 answers
It is free and provides information that is much harder to obtain from other free analytics software.
Steve Reeder, MBA profile photo

Usability

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No score
No answers yet
No answers on this topic

Woopra

Woopra 9.0
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Ross Reynolds profile photo

Support

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No score
No answers yet
No answers on this topic

Woopra

Woopra 10.0
Based on 1 answer
Team was always responsive and helpful with special use cases.
Ross Reynolds profile photo

Implementation

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No score
No answers yet
No answers on this topic

Woopra

Woopra 10.0
Based on 1 answer
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Ross Reynolds profile photo

Alternatives Considered

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Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
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Woopra

We looked a number of similar products, and while we liked the others, they did different things to Woopra. Woopra was much better at not just showing us high level analytics, but being able to query them, and drill down all the way to a specific user's behaviour in a much more intuitive and interactive manner than other systems we looked at.
Brent Pearson profile photo

Return on Investment

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  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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Woopra

  • Web traffic is more of a predictor of future sales vs. a component of driving sales. It is very helpful to see the number of downloads our web site is providing end users and while that in itself is an ROI story, it has nothing to do with the implementation of WOOPRA other than it validates our web site's effectiveness.
Steve Reeder, MBA profile photo

Screenshots

Pricing Details

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General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Woopra

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

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