What users are saying about
5 Ratings
Top Rated
18 Ratings
5 Ratings
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Score 6.9 out of 101
Top Rated
18 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

adjust

It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
No photo available

Woopra

Woopra is very well suited to startups since its clever triggers and filters let you really segment customers giving you accurate data. When startups don't have that many users to segment, accuracy is vital to give you proper metrics so it is very suitable for this.
Jason Dainter profile photo

Pros

  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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  • Real time customer analytics
  • Customer funnel analysis
  • Event tracking
  • Cohort analysis
Jason Dainter profile photo

Cons

  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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  • Being able to adjust little things on the reports (like column width) would improve the experience, however so far Woopra have been great in reacting to feedback.
  • Their new customizable dashboard could be improved in terms of layout and customization.
Brent Pearson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Woopra9.0
Based on 7 answers
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
Brent Pearson profile photo

Usability

No score
No answers yet
No answers on this topic
Woopra9.0
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Ross Reynolds profile photo

Support

No score
No answers yet
No answers on this topic
Woopra10.0
Based on 1 answer
Team was always responsive and helpful with special use cases.
Ross Reynolds profile photo

Implementation

No score
No answers yet
No answers on this topic
Woopra10.0
Based on 1 answer
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Ross Reynolds profile photo

Alternatives Considered

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
No photo available
Woopra's user interface is far superior than any of the competition. I found other analytics software to be clunky and hard to use. With Woopra, I always know exactly where to go in the app to get the results I'm looking for. This saves me valuable time; in the end time is money
Cindy Romanowski profile photo

Return on Investment

  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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  • The most positive impact Woopra has had on our business is the results we get from our analytics. We make better choices with our data and it gives us the knowledge we need to focus our efforts on the results. Knowledge is power; we build our marketing campaigns around our data results.
Cindy Romanowski profile photo

Screenshots

Pricing Details

adjust

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Woopra

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details