Amplitude Analytics vs. Google AdMob

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.3 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$995
per month
Google AdMob
Score 8.6 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Pricing
Amplitude AnalyticsGoogle AdMob
Editions & Modules
Growth
$995.00
per month
No answers on this topic
Offerings
Pricing Offerings
Amplitude AnalyticsGoogle AdMob
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Amplitude AnalyticsGoogle AdMob
Small Businesses
FullStory
FullStory
Score 8.4 out of 10
Basis DSP
Basis DSP
Score 9.0 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 9.5 out of 10
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Enterprises
Whatfix
Whatfix
Score 9.5 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amplitude AnalyticsGoogle AdMob
Likelihood to Recommend
8.3
(28 ratings)
7.4
(9 ratings)
Support Rating
8.8
(5 ratings)
-
(0 ratings)
User Testimonials
Amplitude AnalyticsGoogle AdMob
Likelihood to Recommend
Amplitude
Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
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Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
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Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Cons
Amplitude
  • Some more clarity and examples of implementation with GDPR in mind
  • Some segregation inside user properties can be difficult to implement
  • Splicing information inside funnels could be more intuitive
  • User support for the cheaper tiers is hard to access
  • Pricing transparency really needs to be improved
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Google
  • AdMob bans people unnecessarily.
  • Earnings is significantly less if you use it as a small business owner.
  • Onboarding needs some major work in my opinion.
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Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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Google
No answers on this topic
Alternatives Considered
Amplitude
It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
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Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
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Google
  • AdMob advertising is maybe the main or second main source of revenue for our company.
  • Having said that AdMob can improve in many aspects.
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ScreenShots