AppLovin Exchange (ALX) vs. Google AdMob

AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.

Incentivized

Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.

Incentivized

• ROI
• Growth
• Monetization

Incentivized

• Provides a complete ad verification system.
• Integration with Google Analytics.
• Transmission customization
• Ad network mediation is a great feature to manage many ad networks at the same time.

Incentivized

• Their support is very slow.
• Inventory prices can be a bit high.
• They need better anti-fraud controls.

Incentivized

• AdMob bans people unnecessarily.
• Earnings is significantly less if you use it as a small business owner.
• Onboarding needs some major work in my opinion.

Incentivized

AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

Incentivized

AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

Incentivized

Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

Incentivized

No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.

Incentivized

• It has had a positive impact on my business objectives
• It has helped me grow exponentially
• It has provided a way for me to expand my business

Incentivized

• AdMob advertising is maybe the main or second main source of revenue for our company.
• Having said that AdMob can improve in many aspects.

Incentivized