AppsFlyer vs. Google AdMob

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Incentivized

Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.

Incentivized

• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Incentivized

• Provides a complete ad verification system.
• Integration with Google Analytics.
• Transmission customization
• Ad network mediation is a great feature to manage many ad networks at the same time.

Incentivized

• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

Incentivized

• AdMob bans people unnecessarily.
• Earnings is significantly less if you use it as a small business owner.
• Onboarding needs some major work in my opinion.

Incentivized

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

Incentivized

Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

Incentivized

Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.

Incentivized

No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.

Incentivized

• Allowed us to measure ROI correctly. We couldn't before.
• Cut our Facebook ad and Google Adwords costs per install almost in half.
• Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.

Incentivized

• AdMob advertising is maybe the main or second main source of revenue for our company.
• Having said that AdMob can improve in many aspects.

Incentivized