What users are saying about

AdMob

7 Ratings

Apptopia

4 Ratings

AdMob

7 Ratings
Score 7.8 out of 101

Apptopia

4 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

AdMob

It is very quick to integrate with the application. You will start earning within a few days. It has a well-written API. You can go for it if you want a quick implementation but if you want to highly customize your ads then Admob is not a good [fit]. It has also less CPC in comparison to its competitors.
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Apptopia

At first the platform was great although after a while we noticed lots of inconsistencies when we compared with other platforms and confirmed when speaking with publishers. The coverage for iOS was also not great. Overall the coverage was not sufficient. The UI was beautiful looking although if it's not accurate it is pointless.
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Pros

  • It has a good fill rate, for our applications we got around 99.9% to 100%.
  • Better targetted ads, so it increases CTR.
sanjeev pandey profile photo
  • Beautiful UI, loved the traffic breakdown demographic
  • Lists were easily pulled
  • Great reports keeping tabs on new popular apps using new technology.
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Cons

  • Admob provides fewer CPCs compares to its competitors in the market.
  • Earning report needs to have a dashboard so that the user can easily monitor their earnings. There needs to be dashboard which shows aggregated reports as well as [reports] on application level.
sanjeev pandey profile photo
  • very inaccurate in my team's experience.
  • the beautiful traffic map breakdown was also very inaccurate
  • Needs more app coverage. Did not have information for alot of large publishers we are looking to contact.
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Alternatives Considered

We have used a few other ad networks, but they are not suited to our requirements. Admob has the best fill rate for Indian apps, that others lack. For our few apps that target USA and European customers, we use Mobclix. Admob has also fewer configurable thresholds for payments. For payment and taxation, they provide options which are as per the state laws.
sanjeev pandey profile photo
Overall it stacked up poorly against other competitors. The inaccurate info, limited coverage on apps and slow UI made it an unpleasant experience. I do not recommend using this program and think there are better solutions out there. The customer support also was not great
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Return on Investment

  • We got a return on our investment very quickly, it's very easy to integrate with less development effort.
  • It needs less maintenance work.
sanjeev pandey profile photo
  • Overall was poor ROI. It was not cheap and did not bring much value.
  • Reports seemed to be good at first but later found lots of inaccuracies
  • Could not find information on premium publishers
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Pricing Details

AdMob

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AdMob Editions & Modules
AdMob
Additional Pricing Details

Apptopia

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Apptopia Editions & Modules
Apptopia
Edition
Start Plan
$791
Engage Plan
$8991
Grow Plan
$1,4991
1. month
Additional Pricing Details
Custom plans are available, including the option for a robust API integration. Email sales@apptopia.com or call 1-855-277-8674 to learn more.