What users are saying about

AdMob

7 Ratings
Score 7.8 out of 101

Criteo Dynamic Retargeting

22 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

AdMob

It is very quick to integrate with the application. You will start earning within a few days. It has a well-written API. You can go for it if you want a quick implementation but if you want to highly customize your ads then Admob is not a good [fit]. It has also less CPC in comparison to its competitors.
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Criteo Dynamic Retargeting

If you are a retailer, particularly a retailer with very high seasonality, Criteo is a great way to make sure you are capturing the attention of a previous visitor. When I do analysis on any other remarketing vendor, I find their attribution is mostly smoke and mirrors. When I do analysis on Criteo, I can back up the sales and revenue they are producing as incremental. This is HUGE, if you care about knowing that your vendor is moving the needle.
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Feature Rating Comparison

Ad Network Integration

AdMob
Criteo Dynamic Retargeting
2.0
Data Transfer
AdMob
Criteo Dynamic Retargeting
3.0
DSP integration
AdMob
Criteo Dynamic Retargeting
1.0

Ad Campaigns

AdMob
Criteo Dynamic Retargeting
9.0
Ad campaign creation
AdMob
Criteo Dynamic Retargeting
9.4
Ad deployment
AdMob
Criteo Dynamic Retargeting
9.4
Display advertising
AdMob
Criteo Dynamic Retargeting
7.9
Ad display and retargeting segmentation
AdMob
Criteo Dynamic Retargeting
9.0

Ad Reporting & Analytics

AdMob
Criteo Dynamic Retargeting
7.3
Ad dashboards
AdMob
Criteo Dynamic Retargeting
9.4
Ad performance reports
AdMob
Criteo Dynamic Retargeting
7.0
Ad conversion tracking
AdMob
Criteo Dynamic Retargeting
6.8
Ad attribution reporting
AdMob
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
AdMob
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AdMob
Criteo Dynamic Retargeting
6.4

Pros

  • It has a good fill rate, for our applications we got around 99.9% to 100%.
  • Better targetted ads, so it increases CTR.
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  • Criteo produces retail transactions that you can attribute back to them in your own analytics. This is a huge difference between Criteo and other remarketing vendors.
  • Criteo has a great platform for managing their campaigns. You can effectively drill down to see what's working, you can increase volume yourself, you can analyze how volume changes through various changes. The ability to tailor my campaigns is still unusual in remarketing, and makes Criteo the only choice I'm aware of that suits my requirements for remarketing.
  • Criteo goes all-out on the creative side to get clicks. If you have very strict feelings about brand and image, you may have to get more involved with managing creative but I was happy to let Criteo feature our merchandise to get clicks.
  • Criteo charges on the click. This makes reporting for SEM teams familiar and easy.
Joe Preston profile photo

Cons

  • Admob provides fewer CPCs compares to its competitors in the market.
  • Earning report needs to have a dashboard so that the user can easily monitor their earnings. There needs to be dashboard which shows aggregated reports as well as [reports] on application level.
sanjeev pandey profile photo
  • I never felt Criteo account management staff was really partnering with me to make my experience as efficient as possible. I never felt that they really had the expertise to help me. Their platform was so easy and robust that I don't so much need help with that as real analysis.
  • The platform didn't really let me analyze placement and remove obvious losing placements.
Joe Preston profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Alternatives Considered

We have used a few other ad networks, but they are not suited to our requirements. Admob has the best fill rate for Indian apps, that others lack. For our few apps that target USA and European customers, we use Mobclix. Admob has also fewer configurable thresholds for payments. For payment and taxation, they provide options which are as per the state laws.
sanjeev pandey profile photo
Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
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Return on Investment

  • We got a return on our investment very quickly, it's very easy to integrate with less development effort.
  • It needs less maintenance work.
sanjeev pandey profile photo
  • Criteo netted out to a sensible ROI gain.
  • Criteo's service was shown to have very little attribution that could also be credited to other marketing channels.
  • Criteo actually produced real conversions in addition to view-through conversions. That is gold.
Joe Preston profile photo

Screenshots

AdMob
Criteo Dynamic Retargeting

Pricing Details

AdMob

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdMob More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Criteo Dynamic Retargeting More Information