Google AdMob vs. Meta Business Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google AdMob
Score 8.6 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Meta Business Manager
Score 7.5 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Pricing
Google AdMobMeta Business Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdMobMeta Business Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Google AdMobMeta Business Manager
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Google AdMob
-
Ratings
Meta Business Manager
6.1
35 Ratings
22% below category average
Boolean keyword searches00 Ratings6.020 Ratings
Filtering out noise/spam00 Ratings5.326 Ratings
Sentiment analysis00 Ratings7.322 Ratings
Broad channel coverage00 Ratings6.025 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Google AdMob
-
Ratings
Meta Business Manager
5.9
49 Ratings
30% below category average
Content planning and scheduling00 Ratings7.049 Ratings
Audience targeting00 Ratings6.046 Ratings
Content optimization00 Ratings5.744 Ratings
Workflow management00 Ratings4.838 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Google AdMob
-
Ratings
Meta Business Manager
6.0
42 Ratings
30% below category average
Automated routing and prioritization00 Ratings5.334 Ratings
Customer interaction histories00 Ratings4.738 Ratings
Bulk actions00 Ratings7.825 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Google AdMob
-
Ratings
Meta Business Manager
6.1
47 Ratings
23% below category average
Lead generation00 Ratings4.838 Ratings
Content marketing00 Ratings5.742 Ratings
Paid media management00 Ratings6.239 Ratings
Campaigns and promotions00 Ratings7.543 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Google AdMob
-
Ratings
Meta Business Manager
6.3
49 Ratings
30% below category average
Twitter00 Ratings4.010 Ratings
Facebook00 Ratings8.148 Ratings
LinkedIn00 Ratings5.98 Ratings
Google+00 Ratings7.33 Ratings
Instagram00 Ratings7.334 Ratings
Pinterest00 Ratings6.05 Ratings
YouTube00 Ratings5.612 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Google AdMob
-
Ratings
Meta Business Manager
5.7
47 Ratings
32% below category average
Campaign success analytics00 Ratings7.246 Ratings
Real-time tracking00 Ratings5.943 Ratings
Competitor analysis00 Ratings4.027 Ratings
Account management
Comparison of Account management features of Product A and Product B
Google AdMob
-
Ratings
Meta Business Manager
6.2
49 Ratings
27% below category average
Role-based user permissions & privileges00 Ratings5.446 Ratings
Mobile access00 Ratings6.947 Ratings
Best Alternatives
Google AdMobMeta Business Manager
Small Businesses
Basis DSP
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Score 9.0 out of 10
Publer
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Score 9.8 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
Google AdMobMeta Business Manager
Likelihood to Recommend
7.3
(9 ratings)
9.2
(49 ratings)
Usability
-
(0 ratings)
7.5
(15 ratings)
Support Rating
-
(0 ratings)
5.9
(14 ratings)
User Testimonials
Google AdMobMeta Business Manager
Likelihood to Recommend
Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
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Pros
Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
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Cons
Google
  • AdMob bans people unnecessarily.
  • Earnings is significantly less if you use it as a small business owner.
  • Onboarding needs some major work in my opinion.
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Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
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Usability
Google
No answers on this topic
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
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Support Rating
Google
No answers on this topic
Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
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Alternatives Considered
Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
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Return on Investment
Google
  • AdMob advertising is maybe the main or second main source of revenue for our company.
  • Having said that AdMob can improve in many aspects.
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Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
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ScreenShots