What users are saying about

AdMob

7 Ratings

Leanplum

5 Ratings

AdMob

7 Ratings
Score 7.8 out of 101

Leanplum

5 Ratings
Score 7 out of 101

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Likelihood to Recommend

AdMob

It is very quick to integrate with the application. You will start earning within a few days. It has a well-written API. You can go for it if you want a quick implementation but if you want to highly customize your ads then Admob is not a good [fit]. It has also less CPC in comparison to its competitors.
sanjeev pandey profile photo

Leanplum

While it was originally meant for e-commerce apps, we think Leanplum is suited perfectly to our main needs for mobile gaming
BORGET Sebastien profile photo

Pros

  • It has a good fill rate, for our applications we got around 99.9% to 100%.
  • Better targetted ads, so it increases CTR.
sanjeev pandey profile photo
  • Push notifications
  • In-game pop-ups
  • Variable customisation
  • A/B testing
BORGET Sebastien profile photo

Cons

  • Admob provides fewer CPCs compares to its competitors in the market.
  • Earning report needs to have a dashboard so that the user can easily monitor their earnings. There needs to be dashboard which shows aggregated reports as well as [reports] on application level.
sanjeev pandey profile photo
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien profile photo

Alternatives Considered

We have used a few other ad networks, but they are not suited to our requirements. Admob has the best fill rate for Indian apps, that others lack. For our few apps that target USA and European customers, we use Mobclix. Admob has also fewer configurable thresholds for payments. For payment and taxation, they provide options which are as per the state laws.
sanjeev pandey profile photo
We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions.
BORGET Sebastien profile photo

Return on Investment

  • We got a return on our investment very quickly, it's very easy to integrate with less development effort.
  • It needs less maintenance work.
sanjeev pandey profile photo
  • Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/
BORGET Sebastien profile photo

Pricing Details

AdMob

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Leanplum

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details