What users are saying about
8 Ratings

Mixpanel

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Top Rated
90 Ratings
8 Ratings
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Score 4.8 out of 101

Mixpanel

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Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AdMob

As for technology and implementation... I think they are superb. But in today's world you can't go around doing whatever you want to stroke your own ego. You have to care for your clients & communicate with them. AdMob loses all respect there. I understand banning those illegal click farm guys in Asia/Africa, but banning a developer in Europe who has nothing to do with click farms, and then refraining to verify their own data collection is absolutely nauseating.
Yohan Wadia profile photo

Mixpanel

Key questions:Do you have a dedicated data analyst(s)? Mixpanel is a great tool but it can be overwhelming. It requires a lot of time and effort to fully understand, and you need to know what exactly you want to measure, so if you're not committed and you're not going to be using Mixpanel on a daily basis, I wouldn't recommend it.Do you have a dedicated developer(s) to implement Mixpanel on an ongoing basis? Mixpanel requires a lot of integration with your website if you want to closely measure specific events. I find that we are continuously integrating Mixpanel with our website on a weekly basis (i.e. if we build a new feature or change a feature).
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Pros

  • Well it works really well.
  • No complaints about their technical backing.
  • They do take the pain so your implementation is fairly easy.
Yohan Wadia profile photo
  • Able to identify users and track their behavior over time
  • Able to calculate user retention funnels
  • Powerful API that goes beyond page views but can also track link click, javascript events, etc
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Cons

  • Theyre customer service is by far the worst ever.
  • They have to stop banning user accounts for no reason. They have been wrong on so many counts, it just will make you wonder which primary school student is giving them info to make such horrendous decisions.
  • Their high handedness is handling cases, they keep giving copy paste client servicing replies, won't own up to it being their fault, and leave you in a lurch absolutely unbothered. This is a black spot on Google.
  • They keep sending you emails with warnings about stuff you haven't even dreamed of doing. Saying absolutely shady stuff like "asking your family to click on ads for you is an invalid activity" What will I earn out of that, 25cents after a 1000clicks? Do you think my 80yr old granny has the energy to keep clicking something for 1000times?
  • They never have the courage to accept they've made a mistake and they may have collected some invalid data without considering all of the circumstances. And if you try to draw their attention to that, they give you a deaf ear. It is really sad, for such an amazing product. The attitude sucks big time.
Yohan Wadia profile photo
  • Funnel analysis, Segmentation, Reporting - these are areas where Mixpanel excels above other analytics tools.
Douglas Wright profile photo

Likelihood to Renew

No score
No answers yet
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Mixpanel8.2
Based on 12 answers
It's easy to implement and comprehensive in the types of events and properties that it's able to track. It's intuitive to use and visualizes information beautifully. Despite some shortcomings, which I'm sure that other analytics programs such as Google would have as well, Mixpanel is a good bet for web and mobile analytics.
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Usability

No score
No answers yet
No answers on this topic
Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

No score
No answers yet
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Mixpanel8.9
Based on 3 answers
Support is decent, nothing amazing.
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Online Training

No score
No answers yet
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Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Douglas Wright profile photo

Implementation

No score
No answers yet
No answers on this topic
Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Douglas Wright profile photo

Alternatives Considered

Better rates
Reply very often.
No fake copy paste customer service.
No high handedness in handling cases, they always listen.. And then make decisions, they never brand you a self clicker and ban your account when you are innocent
Yohan Wadia profile photo
We were evaluating KISSmetrics and Mixpanel simultaneously. KISSmetrics was being tested on our front-end events, and Mixpanel was in use for our backend events. Ultimately, with faster reporting capabilities and a more fine-tuned integration with our application, we chose Mixpanel over KISSmetrics.
Douglas Wright profile photo

Return on Investment

  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
Yohan Wadia profile photo
  • Using Mixpanel, we are able to analyze the use of our product in real time, with real customers, and improve upon any flaws. We can also see how our visitors interact with our site, and help streamline the process for them to take the actions we want.
Douglas Wright profile photo

Pricing Details

AdMob

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details