What users are saying about

AdMob

7 Ratings

Mixpanel

Top Rated
86 Ratings

AdMob

7 Ratings
Score 7.8 out of 101

Mixpanel

Top Rated
86 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

AdMob

It is very quick to integrate with the application. You will start earning within a few days. It has a well-written API. You can go for it if you want a quick implementation but if you want to highly customize your ads then Admob is not a good [fit]. It has also less CPC in comparison to its competitors.
sanjeev pandey profile photo

Mixpanel

  • It's great for product teams who want to better understand their users from a macro level
  • I would suggest using something like FullStory for understanding user flows instead of Mixpanel
  • Prepare to spend some time learning how it all works together and creating reports
  • Once you get reporting figured out, it's pretty easy to get value out of this
  • Make sure you confirm that your data is tracking properly (you can use the live view for this) before putting too much value on the reports
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Pros

  • It has a good fill rate, for our applications we got around 99.9% to 100%.
  • Better targetted ads, so it increases CTR.
sanjeev pandey profile photo
  • Tracking all events that happen on your website on a personal level. The closest analogy that people tend to make is with Google Analytics, but while GA lets you see how users behave in aggregate, Mixpanel lets you track how individuals behave.
  • Easy funnel and A/B testing tracking - again, much easier than with Google. Must faster to integrate new events and change tracking funnels.
  • Segmentation - it's easy to segment out and see how subsegments of users behave (e.g. users which came from our website from a specific traffic source).
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Cons

  • Admob provides fewer CPCs compares to its competitors in the market.
  • Earning report needs to have a dashboard so that the user can easily monitor their earnings. There needs to be dashboard which shows aggregated reports as well as [reports] on application level.
sanjeev pandey profile photo
  • Mixpanel has issues differentiating between 'real' and 'spam' clicks sometimes, registering bot behavior as if it were the behavior of real users.
  • You can't clone funnels to make minor changes.
  • It's not easy to compare two different funnels to one another.
  • It's sometimes slow and unpredictable.
  • There are occasional bugs where the date ranges selected show one thing, but the data you're looking at is for a different date range.
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Likelihood to Renew

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Mixpanel8.2
Based on 12 answers
Mixpanel is extremely useful but the cost is a huge deterrent
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Usability

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Mixpanel9.0
Based on 1 answer
great, slick and clean interface
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Support

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Mixpanel8.9
Based on 3 answers
Support is decent, nothing amazing.
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Online Training

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Mixpanel8.0
Based on 2 answers
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
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Implementation

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Mixpanel8.9
Based on 3 answers
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
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Alternatives Considered

We have used a few other ad networks, but they are not suited to our requirements. Admob has the best fill rate for Indian apps, that others lack. For our few apps that target USA and European customers, we use Mobclix. Admob has also fewer configurable thresholds for payments. For payment and taxation, they provide options which are as per the state laws.
sanjeev pandey profile photo
We use a few tools at the same time: Moz, Google Analytics and Mixpanel. But mostly we use Mixpanel simply because of the amount of data it provides and also because mobile analysis has more capabilities than Google Analytics' mobile analysis has. Moz and Google Analytics are also great and insightful tools, especially Google Analytics.
Helen Racutin profile photo

Return on Investment

  • We got a return on our investment very quickly, it's very easy to integrate with less development effort.
  • It needs less maintenance work.
sanjeev pandey profile photo
  • We have a positive ROI from Mixpanel
Vadim Peskov profile photo

Pricing Details

AdMob

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mixpanel

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details