What users are saying about
8 Ratings
1 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 4.8 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

AdMob

As for technology and implementation... I think they are superb. But in today's world you can't go around doing whatever you want to stroke your own ego. You have to care for your clients & communicate with them. AdMob loses all respect there. I understand banning those illegal click farm guys in Asia/Africa, but banning a developer in Europe who has nothing to do with click farms, and then refraining to verify their own data collection is absolutely nauseating.
Yohan Wadia profile photo

Swrve

If you're looking for mobile segmentation, CRM, multivariate testing, then Swrve is the way to go. It's not a great analytics platform, but it's improving on that front.
No photo available

Pros

  • Well it works really well.
  • No complaints about their technical backing.
  • They do take the pain so your implementation is fairly easy.
Yohan Wadia profile photo
  • Setting up and managing multivariate tests
  • Applying segments/cohorts set up for one campaign or test to another
  • Serving different config data files to different player segments
No photo available

Cons

  • Theyre customer service is by far the worst ever.
  • They have to stop banning user accounts for no reason. They have been wrong on so many counts, it just will make you wonder which primary school student is giving them info to make such horrendous decisions.
  • Their high handedness is handling cases, they keep giving copy paste client servicing replies, won't own up to it being their fault, and leave you in a lurch absolutely unbothered. This is a black spot on Google.
  • They keep sending you emails with warnings about stuff you haven't even dreamed of doing. Saying absolutely shady stuff like "asking your family to click on ads for you is an invalid activity" What will I earn out of that, 25cents after a 1000clicks? Do you think my 80yr old granny has the energy to keep clicking something for 1000times?
  • They never have the courage to accept they've made a mistake and they may have collected some invalid data without considering all of the circumstances. And if you try to draw their attention to that, they give you a deaf ear. It is really sad, for such an amazing product. The attitude sucks big time.
Yohan Wadia profile photo
  • The web interface is a bit clunky
  • Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard
  • It's not cheap
No photo available

Alternatives Considered

Better rates
Reply very often.
No fake copy paste customer service.
No high handedness in handling cases, they always listen.. And then make decisions, they never brand you a self clicker and ban your account when you are innocent
Yohan Wadia profile photo
There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
No photo available

Return on Investment

  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
Yohan Wadia profile photo
  • One of our early titles was entirely client authoritative and Swrve allowed us to send configs to different players
  • We were able to deliver proof-of-concept on multivariate tests to developer partners quickly
  • We had an easy push-notification management service built in at not-too-steep a price
No photo available

Pricing Details

AdMob

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swrve

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details