Adobe Acrobat vs. Adobe Advertising Cloud

I don't want to ignore copy. Rather than send copy for approval as Word docs or as raw copy in email or, god forbid, a Teams message, Slack and other communication tools where it can be changed, deleted, mangled beyond recognition and face stresses and tortures the written word never should, you can print those documents as a PDF. It's not like a recipient can't change a word, but in our experience, non-creatives generally don't know what they've have to hit in order to commit such heresy. Also as you route PDFs of copy or design for approval, it's simple to see who has already weighed in and what they said. No need for crazy direction like "On paragraph 2 on the right side of the page, about a fourth down, rephrase those last 4 words" — that's near-DaVinci Code stuff to unpuzzle! Each person who needs to approve can simply drop their comment on the exact place they're talking about. That encourages others to view those comments and "talk it out" through the comments thread, rather than leave another comment giving similar direction.

Incentivized

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

• Organizing large documents and saving individual document from them.
• Editing or updating existing documents within the organization to keep up with most current versions.
• Collecting signatures internally and externally for the organization.
• Drafting policies and procedures that require multiple collaborators and contributors.
• Protecting documents from being edited or modified without permission or by ill intent.
• Great for sending multiple photos in one document!
• Great for document progress, for example, keeping record of who makes edits, when the edits are made, and what edit was done to the document.

Incentivized

• An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
• Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
• Automation for delegating many tasks that can be a hassle to accomplish.

Incentivized

• When editing text, it can sometimes get a little tricky getting paragraphs to line back up if too much is added
• Paragraph grouping needs to be a little better when editing. Often times sentences with be split into two separate text blocks

Incentivized

• As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
• Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

Incentivized

I bought a perpetual license to Acrobat some time ago, but if the software ever stopped being supported in my version of windows or other solution that makes me need to buy another license I would not hesitate to do so since it saves me a lot of headaches. There are workarounds to merge files and edit pdfs with an online interface but I dont think those are a good usage of time when Acrobat exists.

Incentivized

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Incentivized

My overall experience with Adobe is great because because the it has almost all of the tools in one place and it can be used it for most of my work without going anywhere else. Because the tools are available right there in the main interface, it makes it very easy to use.

Incentivized

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

The software is readily available and rarely has application errors.

Incentivized

One of the best features of Adobe Acrobat is its speed and stability. When dealing with massive multi-page files, having to reload a crashed program over and over again would slow down progress unnecessarily. And expanding on that, having the table of contents generated allows me to skip to different pages with ease, a necessary feature with exceptionally long files. word searches are even more helpful with text recognition.

Incentivized

Because I don't need it. Used it years ago for account management/billing issues but they have changed the user experience so more of that can be managed online. If I have a question the knowledge base or a video that Adobe has posted answers

Incentivized

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

Incentivized

Easy to follow and understand

Incentivized

Works well with JamF and SmartDeploy. These are our Enterprise imaging solutions for Mac's and PC's. The Enterprise installer is required when pushing out this app.

Incentivized

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

I just don't feel as comfortable using other PDF editors. They just don't have the same name and look as Adobe Acrobat and I worry about the security of using other software to work on our company's documents. They may have similar features as Adobe Acrobat but I don't see any overall improvement to the features that Acrobat offers

Incentivized

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Incentivized

The only thing I can think of that may be helpful would be a more flexible tiered pricing options based on usage or document volume.

Incentivized

I find that many users aren't aware of many features of the software they use, nor may they be comfortable with learning multiple-step processes. For the simplest of PDF purposes (scanning, downloading, exporting), it gets a thumbs-up. For anything involving electronic signatures, meh--causes eyes to glaze over, or forgetting what all is involved.

Incentivized

• Savings of time trying to format documents correctly; PDFs hold their format.
• Ease of transfer for print-ready or larger file types.
• It has empowered multiple "non-designer" users to manipulate PDFs in minor ways, saving our design team time and allowing them to use their resources/time on other, more complex projects.

Incentivized

• This has increased the number of clients.
• This has increased the amount of productivity and time we can spend on clients.
• This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Incentivized