Adobe Advertising Cloud vs. Adobe Campaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Adobe Campaign
Score 8.1 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Pricing
Adobe Advertising CloudAdobe Campaign
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudAdobe Campaign
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Advertising CloudAdobe Campaign
Considered Both Products
Adobe Advertising Cloud

No answer on this topic

Adobe Campaign
Chose Adobe Campaign
I have used Marketo, Eloqua, HubSpot and ConstantContact. Each has their pro and cons. We need to see the ecosystem and business need to make a recommendation.
Top Pros
Top Cons
Features
Adobe Advertising CloudAdobe Campaign
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.7
8 Ratings
10% below category average
Adobe Campaign
-
Ratings
Data Transfer6.98 Ratings00 Ratings
DSP integration6.58 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.0
9 Ratings
26% below category average
Adobe Campaign
-
Ratings
Ad campaign creation7.19 Ratings00 Ratings
Ad deployment7.19 Ratings00 Ratings
Display advertising4.89 Ratings00 Ratings
Ad display and retargeting segmentation5.49 Ratings00 Ratings
Sequence targeting5.48 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
12% below category average
Adobe Campaign
-
Ratings
Ad dashboards6.39 Ratings00 Ratings
Ad performance reports6.09 Ratings00 Ratings
Ad conversion tracking7.57 Ratings00 Ratings
Ad attribution reporting6.78 Ratings00 Ratings
Cross-channel ad management7.78 Ratings00 Ratings
Ad forecasting and optimization7.38 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Adobe Campaign
8.8
92 Ratings
12% above category average
WYSIWYG email editor00 Ratings9.586 Ratings
Dynamic content00 Ratings9.692 Ratings
Ability to test dynamic content00 Ratings9.687 Ratings
Landing pages00 Ratings8.084 Ratings
A/B testing00 Ratings8.888 Ratings
Mobile optimization00 Ratings9.586 Ratings
Email deliverability reporting00 Ratings8.090 Ratings
List management00 Ratings6.392 Ratings
Triggered drip sequences00 Ratings9.781 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Adobe Campaign
6.7
6 Ratings
14% below category average
Lead nurturing automation00 Ratings7.16 Ratings
Lead scoring and grading00 Ratings7.35 Ratings
Data quality management00 Ratings6.36 Ratings
Automated sales alerts and tasks00 Ratings6.05 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Adobe Campaign
8.5
86 Ratings
11% above category average
Calendaring00 Ratings9.686 Ratings
Event/webinar marketing00 Ratings7.46 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Adobe Campaign
7.9
4 Ratings
5% above category average
Social sharing and campaigns00 Ratings8.04 Ratings
Social profile integration00 Ratings7.74 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Adobe Campaign
8.5
92 Ratings
13% above category average
Dashboards00 Ratings8.091 Ratings
Standard reports00 Ratings8.891 Ratings
Custom reports00 Ratings8.787 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Adobe Campaign
8.3
88 Ratings
9% above category average
API00 Ratings8.879 Ratings
Role-based workflow & approvals00 Ratings9.682 Ratings
Customizability00 Ratings9.585 Ratings
Integration with Salesforce.com00 Ratings7.563 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.750 Ratings
Integration with SugarCRM00 Ratings6.56 Ratings
Best Alternatives
Adobe Advertising CloudAdobe Campaign
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudAdobe Campaign
Likelihood to Recommend
7.4
(16 ratings)
8.8
(97 ratings)
Likelihood to Renew
1.8
(2 ratings)
8.4
(5 ratings)
Usability
9.0
(1 ratings)
8.8
(41 ratings)
Availability
-
(0 ratings)
7.0
(1 ratings)
Performance
-
(0 ratings)
7.0
(1 ratings)
Support Rating
3.3
(4 ratings)
7.7
(40 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.1
(2 ratings)
User Testimonials
Adobe Advertising CloudAdobe Campaign
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
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Reliability and Availability
Adobe
No answers on this topic
Adobe
Aside from frequent error prompts, the program is quite dependable
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Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Adobe
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
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Contract Terms and Pricing Model
Adobe
No answers on this topic
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
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ScreenShots