What users are saying about
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Top Rated
271 Ratings
64 Ratings
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Score 8.2 out of 100

Adobe Campaign

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Top Rated
271 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.0
Adobe Campaign
Data Transfer
Adobe Advertising Cloud
8.8
Adobe Campaign
DSP integration
Adobe Advertising Cloud
9.3
Adobe Campaign

Ad Campaigns

Adobe Advertising Cloud
8.2
Adobe Campaign
Ad campaign creation
Adobe Advertising Cloud
7.5
Adobe Campaign
Ad deployment
Adobe Advertising Cloud
8.3
Adobe Campaign
Display advertising
Adobe Advertising Cloud
8.0
Adobe Campaign
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
Adobe Campaign
Sequence targeting
Adobe Advertising Cloud
8.6
Adobe Campaign

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Adobe Campaign
Ad dashboards
Adobe Advertising Cloud
9.1
Adobe Campaign
Ad performance reports
Adobe Advertising Cloud
9.0
Adobe Campaign
Ad conversion tracking
Adobe Advertising Cloud
9.0
Adobe Campaign
Ad attribution reporting
Adobe Advertising Cloud
8.8
Adobe Campaign
Cross-channel ad management
Adobe Advertising Cloud
8.9
Adobe Campaign
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
Adobe Campaign

Email & Online Marketing

Adobe Advertising Cloud
Adobe Campaign
8.3
WYSIWYG email editor
Adobe Advertising Cloud
Adobe Campaign
8.6
Dynamic content
Adobe Advertising Cloud
Adobe Campaign
8.3
Ability to test dynamic content
Adobe Advertising Cloud
Adobe Campaign
8.2
Landing pages
Adobe Advertising Cloud
Adobe Campaign
8.8
A/B testing
Adobe Advertising Cloud
Adobe Campaign
8.8
Mobile optimization
Adobe Advertising Cloud
Adobe Campaign
7.8
Email deliverability reporting
Adobe Advertising Cloud
Adobe Campaign
8.4
List management
Adobe Advertising Cloud
Adobe Campaign
8.1
Triggered drip sequences
Adobe Advertising Cloud
Adobe Campaign
7.9

Lead Management

Adobe Advertising Cloud
Adobe Campaign
6.7
Lead nurturing
Adobe Advertising Cloud
Adobe Campaign
7.1
Lead scoring and grading
Adobe Advertising Cloud
Adobe Campaign
7.3
Data quality management
Adobe Advertising Cloud
Adobe Campaign
6.3
Automated sales alerts and tasks
Adobe Advertising Cloud
Adobe Campaign
6.0

Campaign Management

Adobe Advertising Cloud
Adobe Campaign
7.7
Calendaring
Adobe Advertising Cloud
Adobe Campaign
8.1
Event/webinar marketing
Adobe Advertising Cloud
Adobe Campaign
7.4

Social Media Marketing

Adobe Advertising Cloud
Adobe Campaign
7.9
Social sharing and campaigns
Adobe Advertising Cloud
Adobe Campaign
8.0
Social profile integration
Adobe Advertising Cloud
Adobe Campaign
7.7

Reporting & Analytics

Adobe Advertising Cloud
Adobe Campaign
8.2
Dashboards
Adobe Advertising Cloud
Adobe Campaign
8.2
Standard reports
Adobe Advertising Cloud
Adobe Campaign
8.5
Custom reports
Adobe Advertising Cloud
Adobe Campaign
8.0

Platform & Infrastructure

Adobe Advertising Cloud
Adobe Campaign
7.5
API
Adobe Advertising Cloud
Adobe Campaign
7.3
Role-based workflow & approvals
Adobe Advertising Cloud
Adobe Campaign
8.1
Customizability
Adobe Advertising Cloud
Adobe Campaign
7.7
Integration with Salesforce.com
Adobe Advertising Cloud
Adobe Campaign
8.1
Integration with Microsoft Dynamics CRM
Adobe Advertising Cloud
Adobe Campaign
7.3
Integration with SugarCRM
Adobe Advertising Cloud
Adobe Campaign
6.5

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 7.3
Based on 12 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 6.2
Based on 13 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.3
Adobe Campaign
8.5

Likelihood to Renew

Adobe Advertising Cloud
1.8
Adobe Campaign
8.4

Usability

Adobe Advertising Cloud
9.0
Adobe Campaign
7.3

Reliability and Availability

Adobe Advertising Cloud
Adobe Campaign
7.0

Performance

Adobe Advertising Cloud
Adobe Campaign
7.0

Support Rating

Adobe Advertising Cloud
3.2
Adobe Campaign
6.2

In-Person Training

Adobe Advertising Cloud
Adobe Campaign
8.0

Online Training

Adobe Advertising Cloud
Adobe Campaign
8.0

Implementation Rating

Adobe Advertising Cloud
8.0
Adobe Campaign
8.0

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