What users are saying about
94 Ratings
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Based on 94 reviews and ratings
Adobe Campaign
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Top Rated
329 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 329 reviews and ratings
Feature Set Ratings
Ad Network Integration

7.9
Adobe Advertising Cloud
79%
Adobe Campaign
Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 2/2 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 2/2 features
Data Transfer

7.7
77%
8 Ratings
N/A
0 Ratings
DSP integration

8.0
80%
8 Ratings
N/A
0 Ratings
Ad Campaigns

7.4
Adobe Advertising Cloud
74%
Adobe Campaign
Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features
Ad campaign creation

8.0
80%
9 Ratings
N/A
0 Ratings
Ad deployment

8.0
80%
9 Ratings
N/A
0 Ratings
Display advertising

6.5
65%
9 Ratings
N/A
0 Ratings
Ad display and retargeting segmentation

7.2
72%
9 Ratings
N/A
0 Ratings
Sequence targeting

7.2
72%
8 Ratings
N/A
0 Ratings
Ad Reporting & Analytics

8.0
Adobe Advertising Cloud
80%
Adobe Campaign
Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features
Ad dashboards

7.7
77%
9 Ratings
N/A
0 Ratings
Ad performance reports

7.2
72%
9 Ratings
N/A
0 Ratings
Ad conversion tracking

8.5
85%
7 Ratings
N/A
0 Ratings
Ad attribution reporting

7.5
75%
8 Ratings
N/A
0 Ratings
Cross-channel ad management

8.5
85%
8 Ratings
N/A
0 Ratings
Ad forecasting and optimization

8.2
82%
8 Ratings
N/A
0 Ratings
Email & Online Marketing

Adobe Advertising Cloud
Feature Set Not Supported
N/A
8.5
Adobe Campaign
85%
Adobe Campaign ranks higher in 9/9 features
Adobe Campaign ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings
8.0
80%
81 Ratings
Dynamic content

N/A
0 Ratings
9.0
90%
85 Ratings
Ability to test dynamic content

N/A
0 Ratings
7.9
79%
80 Ratings
Landing pages

N/A
0 Ratings
8.8
88%
78 Ratings
A/B testing

N/A
0 Ratings
8.4
84%
82 Ratings
Mobile optimization

N/A
0 Ratings
8.7
87%
79 Ratings
Email deliverability reporting

N/A
0 Ratings
9.0
90%
136 Ratings
List management

N/A
0 Ratings
8.5
85%
85 Ratings
Triggered drip sequences

N/A
0 Ratings
8.5
85%
77 Ratings
Lead Management

Adobe Advertising Cloud
Feature Set Not Supported
N/A
6.7
Adobe Campaign
67%
Adobe Campaign ranks higher in 4/4 features
Adobe Campaign ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings
7.1
71%
6 Ratings
Lead scoring and grading

N/A
0 Ratings
7.3
73%
5 Ratings
Data quality management

N/A
0 Ratings
6.3
63%
6 Ratings
Automated sales alerts and tasks

N/A
0 Ratings
6.0
60%
5 Ratings
Campaign Management

Adobe Advertising Cloud
Feature Set Not Supported
N/A
7.8
Adobe Campaign
78%
Adobe Campaign ranks higher in 2/2 features
Adobe Campaign ranks higher in 2/2 features
Calendaring

N/A
0 Ratings
8.3
83%
79 Ratings
Event/webinar marketing

N/A
0 Ratings
7.4
74%
6 Ratings
Social Media Marketing

Adobe Advertising Cloud
Feature Set Not Supported
N/A
7.9
Adobe Campaign
79%
Adobe Campaign ranks higher in 2/2 features
Adobe Campaign ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings
8.0
80%
4 Ratings
Social profile integration

N/A
0 Ratings
7.7
77%
4 Ratings
Reporting & Analytics

Adobe Advertising Cloud
Feature Set Not Supported
N/A
8.7
Adobe Campaign
87%
Adobe Campaign ranks higher in 3/3 features
Adobe Campaign ranks higher in 3/3 features
Dashboards

N/A
0 Ratings
8.6
86%
84 Ratings
Standard reports

N/A
0 Ratings
8.8
88%
84 Ratings
Custom reports

N/A
0 Ratings
8.5
85%
82 Ratings
Platform & Infrastructure

Adobe Advertising Cloud
Feature Set Not Supported
N/A
8.2
Adobe Campaign
82%
Adobe Campaign ranks higher in 6/6 features
Adobe Campaign ranks higher in 6/6 features
API

N/A
0 Ratings
8.5
85%
74 Ratings
Role-based workflow & approvals

N/A
0 Ratings
8.8
88%
78 Ratings
Customizability

N/A
0 Ratings
8.7
87%
80 Ratings
Integration with Salesforce.com

N/A
0 Ratings
8.7
87%
60 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.3
83%
51 Ratings
Integration with SugarCRM

N/A
0 Ratings
6.5
65%
6 Ratings
Attribute Ratings
- Adobe Advertising Cloud (formerly Adobe Media Optimizer) is rated higher in 1 area: Usability
- Adobe Campaign is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
- Adobe Advertising Cloud (formerly Adobe Media Optimizer) and Adobe Campaign are tied in 1 area: Implementation Rating
Likelihood to Recommend

8.0
Adobe Advertising Cloud
80%
16 Ratings
8.4
Adobe Campaign
84%
90 Ratings
Likelihood to Renew

1.8
Adobe Advertising Cloud
18%
2 Ratings
8.4
Adobe Campaign
84%
5 Ratings
Usability

9.0
Adobe Advertising Cloud
90%
1 Rating
8.7
Adobe Campaign
87%
31 Ratings
Availability

Adobe Advertising Cloud
N/A
0 Ratings
7.0
Adobe Campaign
70%
2 Ratings
Performance

Adobe Advertising Cloud
N/A
0 Ratings
7.0
Adobe Campaign
70%
2 Ratings
Support Rating

3.3
Adobe Advertising Cloud
33%
8 Ratings
8.8
Adobe Campaign
88%
36 Ratings
In-Person Training

Adobe Advertising Cloud
N/A
0 Ratings
8.0
Adobe Campaign
80%
1 Rating
Online Training

Adobe Advertising Cloud
N/A
0 Ratings
8.0
Adobe Campaign
80%
1 Rating
Implementation Rating

8.0
Adobe Advertising Cloud
80%
2 Ratings
8.0
Adobe Campaign
80%
2 Ratings
Contract Terms and Pricing Model

Adobe Advertising Cloud
N/A
0 Ratings
8.5
Adobe Campaign
85%
3 Ratings
Likelihood to Recommend
Adobe Advertising Cloud
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Adobe Campaign
Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
Technical Specialist
MambuInformation Technology & Services, 501-1000 employees
Pros
Adobe Advertising Cloud
- An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
- Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
- Automation for delegating many tasks that can be a hassle to accomplish.

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesAdobe Campaign
- If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
- It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
- Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Senior Consultant
SSDIGITALCOMarketing & Advertising, 201-500 employees
Cons
Adobe Advertising Cloud
- As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
- Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Marketing and Business Administrator
Rabren General Contractors, Inc.Construction, 51-200 employees
Adobe Campaign
- We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
- On the other hand, the application does not allow us to multitask, your platform becomes very slow.
- Also, it is a bit complicated to adapt to using the application completely.
Project Manager
SSDIGITALCOMarketing & Advertising, 201-500 employees
Pricing Details
Adobe Advertising Cloud
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Adobe Campaign
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Adobe Advertising Cloud
Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Verified User
Employee in Marketing
Retail Company, 1001-5000 employeesAdobe Campaign
Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

Verified User
Administrator in Quality Assurance
Internet Company, 51-200 employeesUsability
Adobe Advertising Cloud
Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Adobe Campaign
Adobe Campaign 8.7
Based on 31 answers
I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
Help Desk Technician
Central ITInformation Technology & Services, 1001-5000 employees
Reliability and Availability
Adobe Advertising Cloud
No score
No answers yet
No answers on this topic
Adobe Campaign
Adobe Campaign 7.0
Based on 2 answers
Aside from frequent error prompts, the program is quite dependable
Email Programmer
The Cosmopolitan of Las Vegas5001-10,000 employees
Support Rating
Adobe Advertising Cloud
Adobe Advertising Cloud 3.3
Based on 8 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
President & CEO
ICC Management, LLC / Haley Fox BlogPublic Relations and Communications, 1-10 employees
Adobe Campaign
Adobe Campaign 8.8
Based on 36 answers
I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.

Verified User
Strategist in Marketing
Information Services Company, 1001-5000 employeesImplementation Rating
Adobe Advertising Cloud
Adobe Advertising Cloud 8.0
Based on 2 answers
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Adobe Campaign
Adobe Campaign 8.0
Based on 2 answers
No answer on this topic is available.
Alternatives Considered
Adobe Advertising Cloud
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Verified User
Employee in Marketing
Online Media Company, 51-200 employeesAdobe Campaign
As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.

Verified User
Employee in Information Technology
Marketing and Advertising Company, 11-50 employeesContract Terms and Pricing Model
Adobe Advertising Cloud
No score
No answers yet
No answers on this topic
Adobe Campaign
Adobe Campaign 8.5
Based on 3 answers
The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
Technical Specialist
MambuInformation Technology & Services, 501-1000 employees
Return on Investment
Adobe Advertising Cloud
- This has increased the number of clients.
- This has increased the amount of productivity and time we can spend on clients.
- This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Verified User
Program Manager in Other
Computer Software Company, 201-500 employeesAdobe Campaign
- Adobe Campaign has really helped in growing and managing the customer database.
- Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
- Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
Content Creator
Self-employedMarketing & Advertising, 1-10 employees