Adobe Advertising Cloud vs Adobe Campaign | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 64 reviews and ratings

Score 7.9 out of 10

Based on 271 reviews and ratings

Feature Rating Comparison

Adobe Advertising Cloud

Adobe Campaign

Data Transfer

DSP integration

Adobe Advertising Cloud

Adobe Campaign

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Adobe Advertising Cloud

Adobe Campaign

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Adobe Advertising Cloud

Adobe Campaign

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Adobe Advertising Cloud

Adobe Campaign

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Adobe Advertising Cloud

Adobe Campaign

Calendaring

Event/webinar marketing

Adobe Advertising Cloud

Adobe Campaign

Social sharing and campaigns

Social profile integration

Adobe Advertising Cloud

Adobe Campaign

Dashboards

Standard reports

Custom reports

Adobe Advertising Cloud

Adobe Campaign

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
Automation for delegating many tasks that can be a hassle to accomplish.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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Its main strength is automating marketing communications.
Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
It provides the possibility to create any type of campaign, from simple to complex.
It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.

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Richard Perroset

Senior Marketing Leader

Bank of the WestBanking, 10,001+ employees

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Cons

As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

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Marketing and Business Administrator

Rabren General Contractors, Inc.Construction, 51-200 employees

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Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
Very poor in-application email editor.
In-application reporting is not intuitive.

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Verified User

Employee in Marketing

Publishing Company, 501-1000 employees

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Likelihood to Renew

Adobe Advertising Cloud 1.8

Based on 2 answers

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

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Verified User

Employee in Marketing

Retail Company, 1001-5000 employees

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Adobe Campaign 8.4

Based on 5 answers

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

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Verified User

Administrator in Quality Assurance

Internet Company, 51-200 employees

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Usability

Adobe Advertising Cloud 9.0

Based on 1 answer

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

Adobe Campaign 7.3

Based on 12 answers

Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.

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Verified User

Executive in Engineering

Executive Office Company, 10,001+ employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Adobe Campaign 7.0

Based on 1 answer

Aside from frequent error prompts, the program is quite dependable

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Email Programmer

The Cosmopolitan of Las Vegas5001-10,000 employees

View all 1 answers on this topic

Support Rating

Adobe Advertising Cloud 3.2

Based on 5 answers

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

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President & CEO

ICC Management, LLC / Haley Fox BlogPublic Relations and Communications, 1-10 employees

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Adobe Campaign 6.2

Based on 13 answers

The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.

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Verified User

Account Manager in Sales

Marketing & Advertising Company, 11-50 employees

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Implementation Rating

Adobe Advertising Cloud 8.0

Based on 1 answer

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

Adobe Campaign 8.0

Based on 1 answer

No answer on this topic is available.

Alternatives Considered

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

View all 12 answers on this topic

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.

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Verified User

Team Lead in Information Technology

Information Technology and Services Company, 201-500 employees

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Return on Investment

This has increased the number of clients.
This has increased the amount of productivity and time we can spend on clients.
This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

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Verified User

Program Manager in Other

Computer Software Company, 201-500 employees

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Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
This tool has played a very important role in getting to know our clients more effectively.
Its ease of use allows us to design high quality campaigns that many people like.

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Data Analyst

Twin ValleyTelecommunications, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Adobe Advertising Cloud

Adobe Campaign

Adobe Advertising Cloud

Adobe Campaign

Adobe Advertising Cloud

Adobe Campaign

Adobe Advertising Cloud

Adobe Campaign

Adobe Advertising Cloud

Adobe Campaign

Adobe Advertising Cloud

Adobe Campaign

Adobe Advertising Cloud

Adobe Campaign

Adobe Advertising Cloud

Adobe Campaign

Adobe Advertising Cloud

Adobe Campaign

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