What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
329 Ratings
94 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
329 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

    Ad Network Integration

    7.9

    Adobe Advertising Cloud

    79%

    Adobe Campaign

    Feature Set Not Supported
    N/A
    Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 2/2 features

    Data Transfer

    7.7
    77%
    8 Ratings
    N/A
    0 Ratings

    DSP integration

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.4

    Adobe Advertising Cloud

    74%

    Adobe Campaign

    Feature Set Not Supported
    N/A
    Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features

    Ad campaign creation

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Ad deployment

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Display advertising

    6.5
    65%
    9 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    7.2
    72%
    9 Ratings
    N/A
    0 Ratings

    Sequence targeting

    7.2
    72%
    8 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    8.0

    Adobe Advertising Cloud

    80%

    Adobe Campaign

    Feature Set Not Supported
    N/A
    Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features

    Ad dashboards

    7.7
    77%
    9 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.2
    72%
    9 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    8.5
    85%
    7 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    7.5
    75%
    8 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Ad forecasting and optimization

    8.2
    82%
    8 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Adobe Advertising Cloud

    Feature Set Not Supported
    N/A
    8.5

    Adobe Campaign

    85%
    Adobe Campaign ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.0
    80%
    81 Ratings

    Dynamic content

    N/A
    0 Ratings
    9.0
    90%
    85 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.9
    79%
    80 Ratings

    Landing pages

    N/A
    0 Ratings
    8.8
    88%
    78 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    82 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.7
    87%
    79 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    9.0
    90%
    136 Ratings

    List management

    N/A
    0 Ratings
    8.5
    85%
    85 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.5
    85%
    77 Ratings

    Lead Management

    Adobe Advertising Cloud

    Feature Set Not Supported
    N/A
    6.7

    Adobe Campaign

    67%
    Adobe Campaign ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.1
    71%
    6 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.3
    73%
    5 Ratings

    Data quality management

    N/A
    0 Ratings
    6.3
    63%
    6 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    6.0
    60%
    5 Ratings

    Campaign Management

    Adobe Advertising Cloud

    Feature Set Not Supported
    N/A
    7.8

    Adobe Campaign

    78%
    Adobe Campaign ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.3
    83%
    79 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.4
    74%
    6 Ratings

    Social Media Marketing

    Adobe Advertising Cloud

    Feature Set Not Supported
    N/A
    7.9

    Adobe Campaign

    79%
    Adobe Campaign ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.7
    77%
    4 Ratings

    Reporting & Analytics

    Adobe Advertising Cloud

    Feature Set Not Supported
    N/A
    8.7

    Adobe Campaign

    87%
    Adobe Campaign ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.6
    86%
    84 Ratings

    Standard reports

    N/A
    0 Ratings
    8.8
    88%
    84 Ratings

    Custom reports

    N/A
    0 Ratings
    8.5
    85%
    82 Ratings

    Platform & Infrastructure

    Adobe Advertising Cloud

    Feature Set Not Supported
    N/A
    8.2

    Adobe Campaign

    82%
    Adobe Campaign ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.5
    85%
    74 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.8
    88%
    78 Ratings

    Customizability

    N/A
    0 Ratings
    8.7
    87%
    80 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.7
    87%
    60 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.3
    83%
    51 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    6.5
    65%
    6 Ratings

    Attribute Ratings

    • Adobe Advertising Cloud (formerly Adobe Media Optimizer) is rated higher in 1 area: Usability
    • Adobe Campaign is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
    • Adobe Advertising Cloud (formerly Adobe Media Optimizer) and Adobe Campaign are tied in 1 area: Implementation Rating

    Likelihood to Recommend

    8.0

    Adobe Advertising Cloud

    80%
    16 Ratings
    8.4

    Adobe Campaign

    84%
    90 Ratings

    Likelihood to Renew

    1.8

    Adobe Advertising Cloud

    18%
    2 Ratings
    8.4

    Adobe Campaign

    84%
    5 Ratings

    Usability

    9.0

    Adobe Advertising Cloud

    90%
    1 Rating
    8.7

    Adobe Campaign

    87%
    31 Ratings

    Availability

    Adobe Advertising Cloud

    N/A
    0 Ratings
    7.0

    Adobe Campaign

    70%
    2 Ratings

    Performance

    Adobe Advertising Cloud

    N/A
    0 Ratings
    7.0

    Adobe Campaign

    70%
    2 Ratings

    Support Rating

    3.3

    Adobe Advertising Cloud

    33%
    8 Ratings
    8.8

    Adobe Campaign

    88%
    36 Ratings

    In-Person Training

    Adobe Advertising Cloud

    N/A
    0 Ratings
    8.0

    Adobe Campaign

    80%
    1 Rating

    Online Training

    Adobe Advertising Cloud

    N/A
    0 Ratings
    8.0

    Adobe Campaign

    80%
    1 Rating

    Implementation Rating

    8.0

    Adobe Advertising Cloud

    80%
    2 Ratings
    8.0

    Adobe Campaign

    80%
    2 Ratings

    Contract Terms and Pricing Model

    Adobe Advertising Cloud

    N/A
    0 Ratings
    8.5

    Adobe Campaign

    85%
    3 Ratings

    Likelihood to Recommend

    Adobe Advertising Cloud

    I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
    Jay Corcoran | TrustRadius Reviewer

    Adobe Campaign

    Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
    Nathan Bartel | TrustRadius Reviewer

    Pros

    Adobe Advertising Cloud

    • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
    • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
    • Automation for delegating many tasks that can be a hassle to accomplish.
    Anonymous | TrustRadius Reviewer

    Adobe Campaign

    • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
    • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
    • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
    Vince Vanderford | TrustRadius Reviewer

    Cons

    Adobe Advertising Cloud

    • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
    • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
    Che Odom | TrustRadius Reviewer

    Adobe Campaign

    • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
    • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
    • Also, it is a bit complicated to adapt to using the application completely.
    Lisa Carter | TrustRadius Reviewer

    Pricing Details

    Adobe Advertising Cloud

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Adobe Campaign

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Adobe Advertising Cloud

    Adobe Advertising Cloud 1.8
    Based on 2 answers
    As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
    Anonymous | TrustRadius Reviewer

    Adobe Campaign

    Adobe Campaign 8.4
    Based on 5 answers
    Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
    Anonymous | TrustRadius Reviewer

    Usability

    Adobe Advertising Cloud

    Adobe Advertising Cloud 9.0
    Based on 1 answer
    It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
    Jay Corcoran | TrustRadius Reviewer

    Adobe Campaign

    Adobe Campaign 8.7
    Based on 31 answers
    I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
    Bruno Soares | TrustRadius Reviewer

    Reliability and Availability

    Adobe Advertising Cloud

    No score
    No answers yet
    No answers on this topic

    Adobe Campaign

    Adobe Campaign 7.0
    Based on 2 answers
    Aside from frequent error prompts, the program is quite dependable
    Gibum Kang | TrustRadius Reviewer

    Support Rating

    Adobe Advertising Cloud

    Adobe Advertising Cloud 3.3
    Based on 8 answers
    They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
    Haley Fox | TrustRadius Reviewer

    Adobe Campaign

    Adobe Campaign 8.8
    Based on 36 answers
    I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Adobe Advertising Cloud

    Adobe Advertising Cloud 8.0
    Based on 2 answers
    It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
    Jay Corcoran | TrustRadius Reviewer

    Adobe Campaign

    Adobe Campaign 8.0
    Based on 2 answers
    No answer on this topic is available.

    Alternatives Considered

    Adobe Advertising Cloud

    It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
    Anonymous | TrustRadius Reviewer

    Adobe Campaign

    As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
    Anonymous | TrustRadius Reviewer

    Contract Terms and Pricing Model

    Adobe Advertising Cloud

    No score
    No answers yet
    No answers on this topic

    Adobe Campaign

    Adobe Campaign 8.5
    Based on 3 answers
    The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
    Nathan Bartel | TrustRadius Reviewer

    Return on Investment

    Adobe Advertising Cloud

    • This has increased the number of clients.
    • This has increased the amount of productivity and time we can spend on clients.
    • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
    Anonymous | TrustRadius Reviewer

    Adobe Campaign

    • Adobe Campaign has really helped in growing and managing the customer database.
    • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
    • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
    Augastin K Lazar | TrustRadius Reviewer

    Add comparison