What users are saying about
63 Ratings
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Score 8.4 out of 100
39 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Amazon API Gateway

Amazon API Gateway is a very powerful tool, particularly for small engineering teams. It is ideal for rapidly developing microservices when used in conjunction with the Serverless framework and AWS Lambda. It is also great when used as a conventional API gateway that provides authentication and routing over microservices. It would not be useful for exposing a monolithic application.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
Amazon API Gateway
Data Transfer
Adobe Advertising Cloud
9.1
Amazon API Gateway
DSP integration
Adobe Advertising Cloud
9.5
Amazon API Gateway

Ad Campaigns

Adobe Advertising Cloud
8.0
Amazon API Gateway
Ad campaign creation
Adobe Advertising Cloud
7.7
Amazon API Gateway
Ad deployment
Adobe Advertising Cloud
7.9
Amazon API Gateway
Display advertising
Adobe Advertising Cloud
7.9
Amazon API Gateway
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
Amazon API Gateway
Sequence targeting
Adobe Advertising Cloud
8.4
Amazon API Gateway

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Amazon API Gateway
Ad dashboards
Adobe Advertising Cloud
9.1
Amazon API Gateway
Ad performance reports
Adobe Advertising Cloud
9.0
Amazon API Gateway
Ad conversion tracking
Adobe Advertising Cloud
9.0
Amazon API Gateway
Ad attribution reporting
Adobe Advertising Cloud
9.1
Amazon API Gateway
Cross-channel ad management
Adobe Advertising Cloud
8.8
Amazon API Gateway
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Amazon API Gateway

API Management

Adobe Advertising Cloud
Amazon API Gateway
8.7
API access control
Adobe Advertising Cloud
Amazon API Gateway
9.2
Rate limits and usage policies
Adobe Advertising Cloud
Amazon API Gateway
8.5
API usage data
Adobe Advertising Cloud
Amazon API Gateway
8.7
API user onboarding
Adobe Advertising Cloud
Amazon API Gateway
8.7
API versioning
Adobe Advertising Cloud
Amazon API Gateway
8.7
Usage billing and payments
Adobe Advertising Cloud
Amazon API Gateway
8.3
API monitoring and logging
Adobe Advertising Cloud
Amazon API Gateway
8.8

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Amazon API Gateway

  • Amazon API Gateway is helping us a great deal as we put a lot of the administration efforts within the gateway itself instead of our code.
  • Very easy to create different environment set ups like dev, test and UAT.
  • Easy to change headers without much work from the developers.
  • Helps in avoiding misuse of our APIs.
Anonymous | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Amazon API Gateway

  • Granting permissions for accessing Lambda functions using stage variables needs to be improved.
  • Reminders to deploy the API after changes have been made would be helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Amazon API Gateway

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Amazon API Gateway

No score
No answers yet
No answers on this topic

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.8
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Amazon API Gateway

Amazon API Gateway 10.0
Based on 1 answer
We always had a great experience with the AWS support team. They were always on time and very dependable. It was a good partnership while we worked to resolve our issues.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Amazon API Gateway

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Amazon API Gateway

As AWS API comes with more security and API key authentication functions, it's easy for the organization to handle the various customers based with different level of permission. And also very easy comparable to others for tracking the API calls. Also, scalability and reliability are major points to consider for AWS API gateway.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Amazon API Gateway

  • API Gateway reduced the effort that developers and DevOps use because it provides you with a very smooth way to implement your endpoints.
  • We needed to think about getting our endpoints to be resolved under 30 seconds due to the API Gateway timeout limit.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Amazon API Gateway

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Amazon API Gateway
9.0

Likelihood to Renew

Adobe Advertising Cloud
1.8
Amazon API Gateway

Usability

Adobe Advertising Cloud
9.0
Amazon API Gateway

Support Rating

Adobe Advertising Cloud
3.8
Amazon API Gateway
10.0

Implementation Rating

Adobe Advertising Cloud
8.0
Amazon API Gateway

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