Adobe Advertising Cloud vs. AppsFlyer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Incentivized

• An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
• Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
• Automation for delegating many tasks that can be a hassle to accomplish.

Incentivized

• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Incentivized

• As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
• Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

Incentivized

• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

Incentivized

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Incentivized

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

Incentivized

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

Incentivized

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

Incentivized

Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

Incentivized

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Incentivized

Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

Incentivized

• This has increased the number of clients.
• This has increased the amount of productivity and time we can spend on clients.
• This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Incentivized

• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

Incentivized