Adobe Advertising Cloud vs. Canto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 9.0 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Canto
Score 8.6 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Pricing
Adobe Advertising CloudCanto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudCanto
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
Adobe Advertising CloudCanto
Considered Both Products
Adobe Advertising Cloud

No answer on this topic

Canto
Chose Canto
I used Canto Cumulus many years ago which is why I recommended Canto for us. We had hoped it would fit better with our very broad needs, but several people have recommended we pursue Media Valet, assuming we continue to look for a DAM. They feel it is more applicable to …
Chose Canto
It wasn't coming up in the search but we also looked at Adobe DAM. It seems to have great features, but it came at a higher cost than Canto, and the features didn't seem to outweigh the price tag. The Canto team was also much more responsive and helpful to all of our inquiries, …
Top Pros
Top Cons
Features
Adobe Advertising CloudCanto
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.7
8 Ratings
9% below category average
Canto
-
Ratings
Data Transfer6.98 Ratings00 Ratings
DSP integration6.58 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
5.9
9 Ratings
28% below category average
Canto
-
Ratings
Ad campaign creation7.19 Ratings00 Ratings
Ad deployment7.19 Ratings00 Ratings
Display advertising4.89 Ratings00 Ratings
Ad display and retargeting segmentation5.39 Ratings00 Ratings
Sequence targeting5.38 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
12% below category average
Canto
-
Ratings
Ad dashboards6.39 Ratings00 Ratings
Ad performance reports5.99 Ratings00 Ratings
Ad conversion tracking7.47 Ratings00 Ratings
Ad attribution reporting6.78 Ratings00 Ratings
Cross-channel ad management7.78 Ratings00 Ratings
Ad forecasting and optimization7.38 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Canto
6.6
10 Ratings
4% below category average
Dashboards00 Ratings6.710 Ratings
Standard reports00 Ratings6.69 Ratings
Content analytics00 Ratings6.59 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Canto
7.1
24 Ratings
16% below category average
Uploading assets00 Ratings7.523 Ratings
Downloading assets00 Ratings8.224 Ratings
Categories00 Ratings7.223 Ratings
Asset storage00 Ratings8.223 Ratings
Asset sharing00 Ratings7.924 Ratings
Asset search00 Ratings7.424 Ratings
Tagging system00 Ratings7.223 Ratings
Content editing00 Ratings6.416 Ratings
Embed codes00 Ratings7.010 Ratings
Metadata00 Ratings6.720 Ratings
Collections00 Ratings7.421 Ratings
User access00 Ratings7.023 Ratings
DAM Integrations00 Ratings6.713 Ratings
DAM API00 Ratings6.88 Ratings
Workflow automations00 Ratings5.69 Ratings
Related asset discovery00 Ratings6.613 Ratings
Best Alternatives
Adobe Advertising CloudCanto
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 9.0 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudCanto
Likelihood to Recommend
7.4
(16 ratings)
7.9
(253 ratings)
Likelihood to Renew
1.8
(2 ratings)
9.2
(18 ratings)
Usability
9.0
(1 ratings)
8.5
(95 ratings)
Availability
-
(0 ratings)
6.4
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
3.3
(4 ratings)
6.5
(157 ratings)
Online Training
-
(0 ratings)
8.6
(2 ratings)
Implementation Rating
8.0
(1 ratings)
8.5
(12 ratings)
Configurability
-
(0 ratings)
3.6
(1 ratings)
Ease of integration
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
6.4
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Adobe Advertising CloudCanto
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Read full review
Canto
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Read full review
Canto
  • Ability to manage several portals and allow different users access to each.
  • Ability to customize each Canto platform or portal to suit all needs.
  • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
Read full review
Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Read full review
Canto
  • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
  • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
  • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Read full review
Canto
It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
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Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Reliability and Availability
Adobe
No answers on this topic
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Performance
Adobe
No answers on this topic
Canto
I've satisfied with the performance
Read full review
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Canto
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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Online Training
Adobe
No answers on this topic
Canto
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
Read full review
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Read full review
Canto
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
Read full review
Scalability
Adobe
No answers on this topic
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
Read full review
Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Read full review
Canto
  • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
  • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
  • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
Read full review
ScreenShots

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.