AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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ClickGUARD
Score 8.5 out of 10
Small Businesses (1-50 employees)
ClickGUARD is a fully automated protection tool that enables businesses to run secure pay-per-click campaigns. The software can eliminate unwanted clicks on your PPC ads, help to clean up your traffic, and optimize your budget for your target audience.
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
ClickGAURD is highly suitable for detecting and preventing fraudulent clicks and helps generate higher revenues with the same marketing budgets. The reports created by ClickGUARD are also very helpful in understanding the impact and returns on the campaigns. It also helps identifies the geographies from where the fraudulent clicks are coming to help us take preventive measures. Having detailed documentation to get it deployed and get users onboarded quickly will be very helpful.
As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
The one thing I've noticed that I believe is a disadvantage would have to be the lack of support on weekends or holidays which is understandable but at the same time, I'm sure people expect to still be supported right around the clock if that is what is advertised.
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
formerly know as PPC Protect, now known as Lunio. we side by side user lunio as well and only problem with lunio was pricing. no doubt lunio has better feature set to stack against ClickGaurd but we didn't required that many features to begin with. ClickGaurd is simple solution for us and we are planning to explore it full before moving to any other platform
Prior to acquiring Clickguard, I wasn't even able to trust the numbers I was seeing and my money was being wasted. Since getting this app, there has been a total turn around in conversions, and sales have increased.
