Adobe Advertising Cloud vs. ContentKing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
ContentKing
Score 9.9 out of 10
N/A
A solution that aims to ensure customers find valuable digital content with 24/7 website monitoring from ContentKing, now part of the enterprise organic marketing platform from Conductor. Website changes happen, and they happen fast. That’s where ContentKing for Conductor comes in. As a real-time SEO monitoring and auditing platform, ContentKing keeps track of everything happening on a site as it happens, such as if links suddenly break or…N/A
Pricing
Adobe Advertising CloudContentKing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudContentKing
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
Adobe Advertising CloudContentKing
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.8
8 Ratings
8% below category average
ContentKing
-
Ratings
Data Transfer7.08 Ratings00 Ratings
DSP integration6.68 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.0
9 Ratings
27% below category average
ContentKing
-
Ratings
Ad campaign creation7.29 Ratings00 Ratings
Ad deployment7.19 Ratings00 Ratings
Display advertising4.99 Ratings00 Ratings
Ad display and retargeting segmentation5.49 Ratings00 Ratings
Sequence targeting5.58 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.0
9 Ratings
11% below category average
ContentKing
-
Ratings
Ad dashboards6.49 Ratings00 Ratings
Ad performance reports6.09 Ratings00 Ratings
Ad conversion tracking7.57 Ratings00 Ratings
Ad attribution reporting6.88 Ratings00 Ratings
Cross-channel ad management7.88 Ratings00 Ratings
Ad forecasting and optimization7.38 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
ContentKing
7.0
14 Ratings
10% below category average
Page grader00 Ratings7.411 Ratings
Competitive analysis00 Ratings5.43 Ratings
Site audit / diagnostics00 Ratings7.514 Ratings
Site recommendations00 Ratings7.612 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
ContentKing
7.5
8 Ratings
1% below category average
Local SEO00 Ratings7.53 Ratings
Global SEO00 Ratings7.68 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
ContentKing
7.9
11 Ratings
6% below category average
Multi-domain support00 Ratings8.510 Ratings
Integration with web analytics tools00 Ratings7.311 Ratings
Best Alternatives
Adobe Advertising CloudContentKing
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 8.9 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudContentKing
Likelihood to Recommend
7.4
(16 ratings)
7.9
(14 ratings)
Likelihood to Renew
1.8
(2 ratings)
9.1
(1 ratings)
Usability
9.0
(1 ratings)
7.3
(6 ratings)
Support Rating
3.3
(4 ratings)
9.1
(6 ratings)
Implementation Rating
8.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
Adobe Advertising CloudContentKing
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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ContentKing
  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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ContentKing
  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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ContentKing
Because it does its job very well.
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Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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ContentKing
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
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Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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ContentKing
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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ContentKing
Very easy to set up.
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Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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ContentKing
  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
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ScreenShots

ContentKing Screenshots

Screenshot of ContentKing: Real-time SEO Auditing & Monitoring Platform. Because search engines never sleep.Screenshot of Real-time SEO Auditing. Because the competition doesn’t wait.Screenshot of Monitoring & Alerting™. Because you need to know before your rankings are impacted.Screenshot of Change Tracking™. Any change can impact your SEO performance. With ContentKing you finally have the visibility into all those changes.Screenshot of ContentKing is trusted by companies all over the globe.Screenshot of APIs & Integrations - Enrich your data. Work with it in any way you want.