Adobe Advertising Cloud vs. Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.5 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Score 6.6 out of 10
N/A
Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.N/A
Pricing
Adobe Advertising CloudDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Advertising CloudDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Top Pros

No answers on this topic

Top Cons
Features
Adobe Advertising CloudDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
7.7
8 Ratings
2% above category average
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
1 Ratings
62% below category average
Data Transfer7.68 Ratings4.01 Ratings
DSP integration7.88 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
7.2
9 Ratings
10% below category average
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.8
1 Ratings
70% below category average
Ad campaign creation7.99 Ratings6.01 Ratings
Ad deployment7.89 Ratings3.01 Ratings
Display advertising6.29 Ratings2.01 Ratings
Ad display and retargeting segmentation6.99 Ratings3.01 Ratings
Sequence targeting6.98 Ratings5.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.8
9 Ratings
0% above category average
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.5
1 Ratings
103% below category average
Ad dashboards7.59 Ratings2.01 Ratings
Ad performance reports7.09 Ratings3.01 Ratings
Ad conversion tracking8.37 Ratings4.01 Ratings
Ad attribution reporting7.48 Ratings1.01 Ratings
Cross-channel ad management8.48 Ratings2.01 Ratings
Ad forecasting and optimization8.18 Ratings3.01 Ratings
Best Alternatives
Adobe Advertising CloudDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Marketing Solutions by Criteo
Marketing Solutions by Criteo
Score 8.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Likelihood to Recommend
7.9
(16 ratings)
2.0
(1 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(8 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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LinkedIn
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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LinkedIn
  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Read full review
Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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LinkedIn
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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LinkedIn
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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LinkedIn
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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LinkedIn
No answers on this topic
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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LinkedIn
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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LinkedIn
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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LinkedIn
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
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ScreenShots