62 Ratings
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Score 8.4 out of 100
26 Ratings
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Score 7 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
Kenshoo (formerly Kenshoo Infinity Suite)
6.1
Data Transfer
Adobe Advertising Cloud
9.1
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
DSP integration
Adobe Advertising Cloud
9.5
Kenshoo (formerly Kenshoo Infinity Suite)
5.2

Ad Campaigns

Adobe Advertising Cloud
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.6
Ad campaign creation
Adobe Advertising Cloud
7.7
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad deployment
Adobe Advertising Cloud
7.9
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Display advertising
Adobe Advertising Cloud
7.9
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Sequence targeting
Adobe Advertising Cloud
8.4
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad dashboards
Adobe Advertising Cloud
9.1
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad performance reports
Adobe Advertising Cloud
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad conversion tracking
Adobe Advertising Cloud
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad attribution reporting
Adobe Advertising Cloud
9.1
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Cross-channel ad management
Adobe Advertising Cloud
8.8
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 7.8
Based on 3 answers
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Jonathan Warner | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.8
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kenshoo (formerly Kenshoo Infinity Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Likelihood to Renew

Adobe Advertising Cloud
1.8
Kenshoo (formerly Kenshoo Infinity Suite)
7.8

Usability

Adobe Advertising Cloud
9.0
Kenshoo (formerly Kenshoo Infinity Suite)

Reliability and Availability

Adobe Advertising Cloud
Kenshoo (formerly Kenshoo Infinity Suite)
3.6

Support Rating

Adobe Advertising Cloud
3.8
Kenshoo (formerly Kenshoo Infinity Suite)

Implementation Rating

Adobe Advertising Cloud
8.0
Kenshoo (formerly Kenshoo Infinity Suite)

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