What users are saying about
59 Ratings
65 Ratings
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Score 8.1 out of 100
59 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Nimble

I am not an HPE person, but I can see why they bought out Nimble. I think they have a better interface than DELL EMC Compellent. They are an enterprise appliance, but I dont think I would have them if we were lets say 5x larger company. Then you would need something like EMC datadomain
Michael Haberkern | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.0
Nimble
Data Transfer
Adobe Advertising Cloud
8.6
Nimble
DSP integration
Adobe Advertising Cloud
9.3
Nimble

Ad Campaigns

Adobe Advertising Cloud
8.2
Nimble
Ad campaign creation
Adobe Advertising Cloud
7.4
Nimble
Ad deployment
Adobe Advertising Cloud
8.4
Nimble
Display advertising
Adobe Advertising Cloud
8.0
Nimble
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.6
Nimble
Sequence targeting
Adobe Advertising Cloud
8.7
Nimble

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Nimble
Ad dashboards
Adobe Advertising Cloud
9.1
Nimble
Ad performance reports
Adobe Advertising Cloud
9.1
Nimble
Ad conversion tracking
Adobe Advertising Cloud
9.0
Nimble
Ad attribution reporting
Adobe Advertising Cloud
8.6
Nimble
Cross-channel ad management
Adobe Advertising Cloud
9.0
Nimble
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
Nimble

Sales Force Automation

Adobe Advertising Cloud
Nimble
5.7
Customer data management / contact management
Adobe Advertising Cloud
Nimble
6.7
Workflow management
Adobe Advertising Cloud
Nimble
4.2
Territory management
Adobe Advertising Cloud
Nimble
7.8
Opportunity management
Adobe Advertising Cloud
Nimble
4.6
Integration with email client (e.g., Outlook or Gmail)
Adobe Advertising Cloud
Nimble
8.1
Contract management
Adobe Advertising Cloud
Nimble
3.7
Quote & order management
Adobe Advertising Cloud
Nimble
3.8
Interaction tracking
Adobe Advertising Cloud
Nimble
5.5
Channel / partner relationship management
Adobe Advertising Cloud
Nimble
6.8

Customer Service & Support

Adobe Advertising Cloud
Nimble
6.9
Case management
Adobe Advertising Cloud
Nimble
6.4
Call center management
Adobe Advertising Cloud
Nimble
8.3
Help desk management
Adobe Advertising Cloud
Nimble
6.1

Marketing Automation

Adobe Advertising Cloud
Nimble
5.4
Lead management
Adobe Advertising Cloud
Nimble
5.3
Email marketing
Adobe Advertising Cloud
Nimble
5.5

CRM Project Management

Adobe Advertising Cloud
Nimble
5.3
Task management
Adobe Advertising Cloud
Nimble
5.6
Billing and invoicing management
Adobe Advertising Cloud
Nimble
5.8
Reporting
Adobe Advertising Cloud
Nimble
4.4

CRM Reporting & Analytics

Adobe Advertising Cloud
Nimble
5.3
Forecasting
Adobe Advertising Cloud
Nimble
4.8
Pipeline visualization
Adobe Advertising Cloud
Nimble
6.1
Customizable reports
Adobe Advertising Cloud
Nimble
4.9

Customization

Adobe Advertising Cloud
Nimble
4.5
Custom fields
Adobe Advertising Cloud
Nimble
6.0
Custom objects
Adobe Advertising Cloud
Nimble
5.5
Scripting environment
Adobe Advertising Cloud
Nimble
3.3
API for custom integration
Adobe Advertising Cloud
Nimble
3.0

Security

Adobe Advertising Cloud
Nimble
6.7
Single sign-on capability
Adobe Advertising Cloud
Nimble
8.0
Role-based user permissions
Adobe Advertising Cloud
Nimble
5.5

Social CRM

Adobe Advertising Cloud
Nimble
5.2
Social data
Adobe Advertising Cloud
Nimble
5.2
Social engagement
Adobe Advertising Cloud
Nimble
5.1

Integrations with 3rd-party Software

Adobe Advertising Cloud
Nimble
3.2
Marketing automation
Adobe Advertising Cloud
Nimble
3.3
Compensation management
Adobe Advertising Cloud
Nimble
3.1

Platform

Adobe Advertising Cloud
Nimble
3.8
Mobile access
Adobe Advertising Cloud
Nimble
3.8

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Nimble

  • The Smart Contact App for browsers (Chrome, Firefox, Safari, Edge) and within GMail and 365 Outlook. This enables you to add people to your Nimble database from say, LinkedIn. While it does so, it "automatically" builds their profile by retrieving information about their other online profiles in Facebook, Twitter, or Instagram. When the person is in a larger business it enables you to find contact information like emails and phone numbers (it gives a confidence rating). This feature is where a lot of my time saving comes from.
  • The Group Messaging feature enables you to select a segment of your database based on tags and other filters, and send a personalized message to that group (much like a simple MailChimp). It provides you with open rates, click-through rates, and fail rates. This is awesome for improving engagement rates with your emails because it enables you to send more relevant communications to an audience you know is more likely to respond to it. Also, it makes it easy for you to follow-up.
  • The search feature is another great tool for users. It is very simple to use. Not only does it enable you to search on standard and customized fields (did I mention you can add 5 tabs with 200 customized fields per tab!), it also enables you to base a search on customized 'tags" and on some social media profile data such as "Influenced Groups".
  • You can save searches for reuse, which is great for your segment communications.
  • The sales pipeline enables you to establish multiple pipelines. This enables you to manage prospects from different channels through different pipelines e.g. tradeshow leads and website leads. You set-up customized pipeline stages.
  • You can also use the multiple pipelines to manage projects. For example, I use Nimble to manage contacts I make in relation to being a guest on a podcast or webinar, workshops, or speaking opportunities. It is not a full project management tool, but for simple projects, it is excellent to ensure the takes are done and people contacted.
Ross Keating | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Nimble

  • The only area that has been a piece lacking was with more integrations with other cloud-based applications like Constant Contact, QuickBooks online, and more. As of a few weeks ago, this entire missing piece was remedied by having PieSync become a major addition to Nimble as an add-on application that handles all of the two-way syncing we were looking for. More integrations as being added within PieSync every week.
Chuck Royer | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Nimble

Nimble 8.3
Based on 2 answers
It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
Chad Stewart | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Nimble

Nimble 6.5
Based on 5 answers
It's so easy to pick up and start using. Minimized app switching. Lots of mobile capability which is hard for heavy CRMs. It's not heavy, it isn't built for managers. It's built so end users can pick it up and use extremely quickly and start building and deepening relationships without a lot of learning curve.
Steve Slaughter | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Nimble

Nimble 6.3
Based on 6 answers
Nimble support is basically non-existent. if you do you get hold of a customer support rep, they have canned responses and end with "Well I will mention this to the developers and see if we can add it to our roadmap."
Fred Claus | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Nimble

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Nimble

We checked out Hubspot CRM. You get a lot for free from them but it seems that to get the functions contained in Nimble you'd have to spend 2X per user to get the sales pro. To get the marketing aspects you'd really need the HS marketing package which is far more expensive than Mailchimp. Yes the functionality of their marketing system is vastly superior to Mailchimp but for a startup it's served us well. We also liked Contactually as it offered very similar features but it came at a price point at 2-3X and seems really focused to the real estate market. Additionally, the integrations are not as numerous
Shirin Elkoshairi | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Nimble

  • Nimble is the only CRM that I have felt happy to pay for because it makes me so much more productive by saving time in terms of keeping the data up to date.
  • Nimble has enabled me to use a single system to support multiple organizations, thereby saving time and money.
  • Nimble makes managing data in connected systems like iCloud Contacts or MailChimp effortless.
Thomas Olesen | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Advertising Cloud Editions & Modules

Additional Pricing Details

Nimble

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nimble Editions & Modules

Edition
Business$19.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.3
Nimble
7.0

Likelihood to Renew

Adobe Advertising Cloud
1.8
Nimble
8.3

Usability

Adobe Advertising Cloud
9.0
Nimble
6.5

Support Rating

Adobe Advertising Cloud
3.2
Nimble
6.3

Implementation Rating

Adobe Advertising Cloud
8.0
Nimble

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