63 Ratings
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Score 8.4 out of 100
Top Rated
605 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Data Transfer
Adobe Advertising Cloud
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
DSP integration
Adobe Advertising Cloud
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Ad Campaigns

Adobe Advertising Cloud
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad campaign creation
Adobe Advertising Cloud
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad deployment
Adobe Advertising Cloud
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Display advertising
Adobe Advertising Cloud
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sequence targeting
Adobe Advertising Cloud
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad dashboards
Adobe Advertising Cloud
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad performance reports
Adobe Advertising Cloud
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad conversion tracking
Adobe Advertising Cloud
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad attribution reporting
Adobe Advertising Cloud
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Cross-channel ad management
Adobe Advertising Cloud
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Triggered drip sequences
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Data quality management
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Calendaring
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Event/webinar marketing
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Social Media Marketing

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social sharing and campaigns
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Platform & Infrastructure

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.8
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Likelihood to Renew

Adobe Advertising Cloud
1.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Adobe Advertising Cloud
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

Reliability and Availability

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Adobe Advertising Cloud
3.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Adobe Advertising Cloud
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Adobe Advertising Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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