AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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ProRankTracker
Score 9.9 out of 10
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Pro Rank Tracker is a search engine optimization software solution offered by Pro Rank Tracker.
$13.50
per month
Pricing
Adobe Advertising Cloud
ProRankTracker
Editions & Modules
No answers on this topic
Free
$0
100 terms for 30 days with all premium features enabled, Then 20 terms basic tracking. No credit-card/PayPal required
Starter
$13.5 - $69
per month 100-750 tracked terms
Pro
$89 - $149
per month 1000-2500 tracked terms
Agency
$180 - $740
per month 3000-20,000 tracked terms
Offerings
Pricing Offerings
Adobe Advertising Cloud
ProRankTracker
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Advertising Cloud
ProRankTracker
Features
Adobe Advertising Cloud
ProRankTracker
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.6
8 Ratings
11% below category average
ProRankTracker
-
Ratings
Data Transfer
6.88 Ratings
00 Ratings
DSP integration
6.48 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
5.8
9 Ratings
29% below category average
ProRankTracker
-
Ratings
Ad campaign creation
7.19 Ratings
00 Ratings
Ad deployment
7.09 Ratings
00 Ratings
Display advertising
4.79 Ratings
00 Ratings
Ad display and retargeting segmentation
5.29 Ratings
00 Ratings
Sequence targeting
5.28 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.8
9 Ratings
13% below category average
ProRankTracker
-
Ratings
Ad dashboards
6.29 Ratings
00 Ratings
Ad performance reports
5.99 Ratings
00 Ratings
Ad conversion tracking
7.47 Ratings
00 Ratings
Ad attribution reporting
6.78 Ratings
00 Ratings
Cross-channel ad management
7.78 Ratings
00 Ratings
Ad forecasting and optimization
7.28 Ratings
00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
ProRankTracker
10.0
1 Ratings
26% above category average
SERP ranking tracking
00 Ratings
10.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Pro Rank Tracker has been extremely help to myself and my team. We have saved a lot of time doing manual ranks on a monthly basis by using this tool. If you want to easily track your search engine optimization efforts without having to manually track rank changes for specific keywords that you are focusing on then Pro Rank Tracker is the software for you.
As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.