What users are saying about

Terminus

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30 Ratings
8 Ratings
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Score 8.3 out of 101

Terminus

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30 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

Adobe Advertising Cloud, in my opinion, is one of the best marketing management tools available in the market. Given its steep price range, it is definitely better suited for mid to large corporations. Its easy integration with Adobe Creative Cloud, and a whole host of other applications, which makes it very functional to use.
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Terminus

I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit
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Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.5
Terminus
Data Transfer
Adobe Advertising Cloud
9.5
Terminus
DSP integration
Adobe Advertising Cloud
9.5
Terminus

Ad Campaigns

Adobe Advertising Cloud
8.5
Terminus
Ad campaign creation
Adobe Advertising Cloud
8.9
Terminus
Ad deployment
Adobe Advertising Cloud
7.5
Terminus
Display advertising
Adobe Advertising Cloud
8.4
Terminus
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
Terminus
Sequence targeting
Adobe Advertising Cloud
9.0
Terminus

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Terminus
Ad dashboards
Adobe Advertising Cloud
8.9
Terminus
Ad performance reports
Adobe Advertising Cloud
8.6
Terminus
Ad conversion tracking
Adobe Advertising Cloud
9.0
Terminus
Ad attribution reporting
Adobe Advertising Cloud
9.5
Terminus
Cross-channel ad management
Adobe Advertising Cloud
8.8
Terminus
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Terminus

Pros

  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
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  • ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
  • ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
  • Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
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Cons

  • Adobe Advertising Cloud is pretty expensive.
  • It takes a very long time for a new user to get comfortable using Adobe Advertising Cloud.
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  • Reporting capabilities is minimal at this time. Looking forward to the new ways we can report and measure with the features in their new platform.
  • Limited to 500 accounts in each tactic makes it challenging to segment audiences when your criteria exceeds 500 accounts. We have to get creative with existing fields in SFDC and have had to add new fields in SFDC to get to the right counts.
  • Would like to see bulk editor capabilities for reviewing and editing ad landing page URLs.
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Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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No answers yet
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Alternatives Considered

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Salesforce is a great solution as well but it is extremely expensive and not user-friendly. Unlike Sales, Terminus offers a more out of the box solution to cater to sales teams. If you are looking for an affordable solution that is user-friendly, tryout Terminus, but definitely look into Salesforce as well.
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Return on Investment

  • It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.
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  • More engagement with stakeholders
  • Great usability between sales team
  • More team cohesion
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Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Terminus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details