What users are saying about

Twitter Ads

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103 Ratings
8 Ratings
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Score 8.3 out of 101

Twitter Ads

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103 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.1 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content
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Twitter Ads

It would be well suited for a team looking to build awareness and grow. It is easy to use for your needs. It wouldn't be good for detailed tracking, you may need a Google Analytics type of software to help along the side for tracking but otherwise great for building your Twitter profile views!
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Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.5
Twitter Ads
Data Transfer
Adobe Advertising Cloud
9.5
Twitter Ads
DSP integration
Adobe Advertising Cloud
9.5
Twitter Ads

Ad Campaigns

Adobe Advertising Cloud
8.5
Twitter Ads
Ad campaign creation
Adobe Advertising Cloud
8.9
Twitter Ads
Ad deployment
Adobe Advertising Cloud
7.5
Twitter Ads
Display advertising
Adobe Advertising Cloud
8.4
Twitter Ads
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
Twitter Ads
Sequence targeting
Adobe Advertising Cloud
9.0
Twitter Ads

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Twitter Ads
Ad dashboards
Adobe Advertising Cloud
8.9
Twitter Ads
Ad performance reports
Adobe Advertising Cloud
8.6
Twitter Ads
Ad conversion tracking
Adobe Advertising Cloud
9.0
Twitter Ads
Ad attribution reporting
Adobe Advertising Cloud
9.5
Twitter Ads
Cross-channel ad management
Adobe Advertising Cloud
8.8
Twitter Ads
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Twitter Ads

Pros

  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
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  • Clear to use. Not much instruction of reference to documentation was needed in order to set it up.
  • It is easy to navigate especially after making ads and letting them run. The UI is very easy to use and therefore makes it a simple tool for the user.
  • Reporting is good too. We can clearly see how many clicks we are having on our ads and see where to improve.
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Cons

  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
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  • They don't allow you to share audiences if your client has multiple accounts
  • Tweet set up is not as intuitive
  • Their creative specs are tough to read
Jasmine Wang profile photo

Usability

No score
No answers yet
No answers on this topic
Twitter Ads6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
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Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

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Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like.
Toni Reifsteck profile photo

Return on Investment

  • Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
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  • We have had success with a handful of campaigns...mostly those geared to affinity groups. I am hoping new features i.e. Promote Mode, App and Video Campaign options will give us more opportunities to engage with our patients.
Toni Reifsteck profile photo

Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Twitter Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details