Adobe Advertising Cloud vs. Ubersuggest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Ubersuggest
Score 8.5 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
Adobe Advertising CloudUbersuggest
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudUbersuggest
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Advertising CloudUbersuggest
Top Pros
Top Cons
Features
Adobe Advertising CloudUbersuggest
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.7
8 Ratings
10% below category average
Ubersuggest
-
Ratings
Data Transfer6.98 Ratings00 Ratings
DSP integration6.58 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.0
9 Ratings
26% below category average
Ubersuggest
-
Ratings
Ad campaign creation7.19 Ratings00 Ratings
Ad deployment7.19 Ratings00 Ratings
Display advertising4.99 Ratings00 Ratings
Ad display and retargeting segmentation5.49 Ratings00 Ratings
Sequence targeting5.48 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
12% below category average
Ubersuggest
-
Ratings
Ad dashboards6.39 Ratings00 Ratings
Ad performance reports6.09 Ratings00 Ratings
Ad conversion tracking7.57 Ratings00 Ratings
Ad attribution reporting6.78 Ratings00 Ratings
Cross-channel ad management7.88 Ratings00 Ratings
Ad forecasting and optimization7.38 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Ubersuggest
7.0
8 Ratings
10% below category average
Keyword analysis00 Ratings8.08 Ratings
Backlink management00 Ratings5.87 Ratings
SERP ranking tracking00 Ratings7.98 Ratings
Page grader00 Ratings6.67 Ratings
Competitive analysis00 Ratings7.17 Ratings
Site audit / diagnostics00 Ratings7.38 Ratings
Site recommendations00 Ratings7.47 Ratings
Task management00 Ratings5.75 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Ubersuggest
8.1
5 Ratings
6% above category average
Local SEO00 Ratings8.35 Ratings
Social SEO00 Ratings7.54 Ratings
Mobile SEO00 Ratings8.05 Ratings
Global SEO00 Ratings8.75 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Ubersuggest
8.5
6 Ratings
1% above category average
Multi-domain support00 Ratings8.75 Ratings
Integration with web analytics tools00 Ratings8.46 Ratings
Best Alternatives
Adobe Advertising CloudUbersuggest
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudUbersuggest
Likelihood to Recommend
7.4
(16 ratings)
7.9
(9 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
9.0
(1 ratings)
Support Rating
3.3
(4 ratings)
8.4
(2 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudUbersuggest
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Read full review
NP Digital
If you're just getting started and want something simple to get a boost on your SEO, then it is a good place to start. It takes you through the initial steps and show you where you can improve. The paid versions are still pretty cheap compared to the competitors, but some of the others have more features and functional areas. However, bear in mind that the main reason this product exists is to provide leads for NPDigital marketing agency, so you'll get a fair amount of push in that direction.
Read full review
Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Read full review
NP Digital
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
Read full review
Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Read full review
NP Digital
  • Some of the tool's features, including backlink tracking and competition analysis, were either lacking or more appropriate for the top-performing websites that already had a lot of traffic. So they should improve in this segment
Read full review
Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Read full review
NP Digital
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Read full review
NP Digital
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
Read full review
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Read full review
NP Digital
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
Read full review
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Read full review
NP Digital
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Read full review
NP Digital
We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the desired results for any given SEO campaign. The Ubersuggest topic ideas tool gives different insights and benchmarks in relation to other similar platforms that fit our marketing needs.
Read full review
Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Read full review
NP Digital
  • Has helped with keeping our blog topics fresh for clients.
  • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
  • The site audit function has helped us to sell website redesigns as well as SEO packages.
Read full review
ScreenShots