What users are saying about
62 Ratings
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Score 8.4 out of 100
2 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Ubersuggest

Ubersuggest is a good tool to get basic insight into your website's position in Google and keywords. You can make big lists with suggestions around a specific keyword, questions, and comparison of keywords. When you first open the page, it's really easy to navigate and use, so it's perfect for beginners. And it's still powerful enough for advanced users. If you are a small company with only a handful of clients, that's okay. But if you are bigger, then there are better and more complete tools on the market if you want more functionality and more in-depth information, like better competition research, ad spying, etc.
Mike Koolwijk | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.3
Ubersuggest
Data Transfer
Adobe Advertising Cloud
9.1
Ubersuggest
DSP integration
Adobe Advertising Cloud
9.5
Ubersuggest

Ad Campaigns

Adobe Advertising Cloud
8.0
Ubersuggest
Ad campaign creation
Adobe Advertising Cloud
7.7
Ubersuggest
Ad deployment
Adobe Advertising Cloud
7.9
Ubersuggest
Display advertising
Adobe Advertising Cloud
7.9
Ubersuggest
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.2
Ubersuggest
Sequence targeting
Adobe Advertising Cloud
8.4
Ubersuggest

Ad Reporting & Analytics

Adobe Advertising Cloud
9.1
Ubersuggest
Ad dashboards
Adobe Advertising Cloud
9.1
Ubersuggest
Ad performance reports
Adobe Advertising Cloud
9.0
Ubersuggest
Ad conversion tracking
Adobe Advertising Cloud
9.0
Ubersuggest
Ad attribution reporting
Adobe Advertising Cloud
9.1
Ubersuggest
Cross-channel ad management
Adobe Advertising Cloud
8.8
Ubersuggest
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Ubersuggest

SEO

Adobe Advertising Cloud
Ubersuggest
7.0
Keyword analysis
Adobe Advertising Cloud
Ubersuggest
8.0
Backlink management
Adobe Advertising Cloud
Ubersuggest
7.0
SERP ranking tracking
Adobe Advertising Cloud
Ubersuggest
8.0
Page grader
Adobe Advertising Cloud
Ubersuggest
6.0
Competitive analysis
Adobe Advertising Cloud
Ubersuggest
8.0
Site audit / diagnostics
Adobe Advertising Cloud
Ubersuggest
7.0
Site recommendations
Adobe Advertising Cloud
Ubersuggest
6.0
Task management
Adobe Advertising Cloud
Ubersuggest
6.0

SEO Channels

Adobe Advertising Cloud
Ubersuggest
7.8
Local SEO
Adobe Advertising Cloud
Ubersuggest
7.0
Social SEO
Adobe Advertising Cloud
Ubersuggest
7.0
Mobile SEO
Adobe Advertising Cloud
Ubersuggest
8.0
Global SEO
Adobe Advertising Cloud
Ubersuggest
9.0

SEO Platform & Account Management

Adobe Advertising Cloud
Ubersuggest
7.5
Multi-domain support
Adobe Advertising Cloud
Ubersuggest
7.0
Integration with web analytics tools
Adobe Advertising Cloud
Ubersuggest
8.0

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Ubersuggest

  • Keyword research.
  • Competition ranking.
  • Company website content ideas.
Amy Borne | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Ubersuggest

  • Nothing really--it's complete as it is for the price.
  • Numbers are not always correct but this is basic with multiple tools.
  • They could add a page scan to see how well a page scores.
Mike Koolwijk | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Ubersuggest

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Ubersuggest

Ubersuggest 9.0
Based on 1 answer
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
Mike Koolwijk | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.8
Based on 4 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Ubersuggest

Ubersuggest 9.0
Based on 2 answers
Easy to use, not as expensive as competition, runs fast.
Amy Borne | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Ubersuggest

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Ubersuggest

It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. If you are bigger and need WAY more information than the basic research go for tools like SEMRush and Ahrefs.
Mike Koolwijk | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Ubersuggest

  • We created content based on recommendations and it became an evergreen content.
Amy Borne | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ubersuggest

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.4
Ubersuggest
9.5

Likelihood to Renew

Adobe Advertising Cloud
1.8
Ubersuggest

Usability

Adobe Advertising Cloud
9.0
Ubersuggest
9.0

Support Rating

Adobe Advertising Cloud
3.8
Ubersuggest
9.0

Implementation Rating

Adobe Advertising Cloud
8.0
Ubersuggest

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