AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
N/A
Wrike
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$9.80
per month per user
Pricing
Adobe Advertising Cloud
Wrike
Editions & Modules
No answers on this topic
Wrike Free
$0
per month per user
Wrike Team
$9.8
per month per user
Wrike Business
$24.8
per month per user
Wrike Enterprise
Request a quote
per month per user
Pinnacle
Request a quote
per month per user
Offerings
Pricing Offerings
Adobe Advertising Cloud
Wrike
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Every premium plan begins with a 14-day trial period.
Trello in my opinion is the easiest for me because everything is columnized. I want the ability to see the full scope of a project on 1 single page. I have to go to different pages for different tasks and all pages look similar. For me it's a UI problem. Dummy it up a bit.
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Do not hesitate to use Wrike for your company or organization. It really is a great way to use among employees, share information, yet present it in a clear and concise manner. There are other choices, but this choice does a great job in document sharing with feedback. That is what makes it a better alternative than other programs or platforms.
As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Wrike Discover could use some updating and the sign-on process is cumbersome
Significantly more powerful duplication functionality to allow ease of replicating work structures and various work items, custom item types, blueprints and forms etc *across spaces*
Dashboard visibility for the Collaborator License!
Ability to grant/revoke permissions for collaborators to edit custom field data
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Wrike is easy to use. The interface is nice and modern as well, which I love. But yet again, on the limits we face to expand/improve workflow is a bit limiting. Which is why we would like to look for a platform with key integrations from other interfaces to ease workflow quite significantly.
Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
All our data loads quickly and is easily accessed. The slowest access is the internal document view takes a few seconds to prep documents the first time they load
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Support is very quickly and they want to solve problems actively. When I need additional info I can use community forum, when I've an issue I can use support form to get help. The support is of excellent quality from the first level, to grow when you talk to the engineers it becomes even more important
I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Wrike is an all-in-one tool, and that's what primarily distinguishes it from other tools that are essentially just calendars. It offers a comprehensive solution for project management, task tracking, collaboration, and more, all within a single platform.
Wrike delivers on scalability and being able to use the platform across multiple departments and locations. With remote work becoming more popularized over the past few years, Wrike has made the transition easier. It has allowed our remote teams to complete projects almost as if they were together in person.
Adding versions of a document streamlines our editing process, preventing us from reviewing outdated versions of a document. This feature saves time, especially when working with external contributors who may not know Wrike well.
Blueprints save time because we do not have to manually enter all the details when scheduling a recurring project.
