Adobe Advertising Cloud vs. Ziflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Ziflow
Score 9.2 out of 10
N/A
Ziflow online proofing creates a single source of truth and streamlines the review and approval process for creative content to deliver marketing projects faster for agencies and brands.
$199
per month
Pricing
Adobe Advertising CloudZiflow
Editions & Modules
No answers on this topic
Standard
$199
per year
Pro
$329
per year
Free
Free version
Per User / Per Month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Adobe Advertising CloudZiflow
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPricing reflects a 20% discount for the annual subscription. Educational discounts are available for the Business and Enterprise editions.
More Pricing Information
Community Pulse
Adobe Advertising CloudZiflow
Top Pros
Top Cons
Features
Adobe Advertising CloudZiflow
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.7
8 Ratings
9% below category average
Ziflow
-
Ratings
Data Transfer6.98 Ratings00 Ratings
DSP integration6.48 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
5.9
9 Ratings
28% below category average
Ziflow
-
Ratings
Ad campaign creation7.19 Ratings00 Ratings
Ad deployment7.09 Ratings00 Ratings
Display advertising4.79 Ratings00 Ratings
Ad display and retargeting segmentation5.39 Ratings00 Ratings
Sequence targeting5.38 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.9
9 Ratings
12% below category average
Ziflow
-
Ratings
Ad dashboards6.29 Ratings00 Ratings
Ad performance reports5.99 Ratings00 Ratings
Ad conversion tracking7.47 Ratings00 Ratings
Ad attribution reporting6.78 Ratings00 Ratings
Cross-channel ad management7.78 Ratings00 Ratings
Ad forecasting and optimization7.38 Ratings00 Ratings
Best Alternatives
Adobe Advertising CloudZiflow
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Frame.io
Frame.io
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Asana
Asana
Score 8.4 out of 10
Enterprises
Google Marketing Platform
Google Marketing Platform
Score 8.8 out of 10
Wrike
Wrike
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudZiflow
Likelihood to Recommend
7.4
(16 ratings)
9.1
(218 ratings)
Likelihood to Renew
1.8
(2 ratings)
8.9
(15 ratings)
Usability
9.0
(1 ratings)
8.3
(5 ratings)
Support Rating
3.3
(4 ratings)
9.0
(5 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
8.0
(1 ratings)
9.1
(3 ratings)
User Testimonials
Adobe Advertising CloudZiflow
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Ziflow
We work with a lot of cross functional teams, so it is nice to have them review things on their own and provide feedback all in the one place for our team to review. It helps cut back on meetings and emails full of feedback that gets lost. This is especially helpful when we are working on our catalogs. We do reviews on Ziflow all the way from rough layouts to proofreading.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Ziflow
  • Simple and user friendly interface with little if no learning curve.
  • Accurate and specific change requests are especially enhanced when using the markup tools.
  • Nice to be able to assign who the decision maker is and also be able to change project participants easily, like when someone goes on holiday or sick leave.
  • SOCD (sent, opened, comment, decision) progress indicators provide an awesome 'at a glance' view of project participants activity.
  • Email notifications and integration with ASANA is brilliant.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Ziflow
  • Comments with instances that span multiple pages force you to zoom out, which can be rough on multi-page proofs. We end up making a comment on each instance for ease of review.
  • Maybe it is in there, but I would love to be able to upload a new version and review/make comments before any of the other reviewers can see it—to double-check for errors. Maybe there is a verification stage first before releasing it to the other reviewers.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Ziflow
Ziflow is easy to use, efficient and now is also part of our daily lives. Hence, the teams are already adapted to the tool and willing to work with it. The features are according to all what was expected and we had a great experience until the moment with the tool
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Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Ziflow
The tool is easy to use for digital oriented people. For the ones not used to this kind of environment, it could look a bit complicated at the beginning, but following the instructions and tutorials and performing it once makes you get a grip of it in just one use.
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Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Ziflow
The ZIflow support team has always been very responsive to my questions, issues and other problems. The good thing is I have never had to use their support team all that much because Ziflow has been for the most part trouble free. If it had been error prone, we would have dropped it long ago.
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Online Training
Adobe
No answers on this topic
Ziflow
They were friendly and took the time to go through everything, especially relating to how we would use the system.
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Ziflow
It was seemless! Things got instantly better when we started using Ziflow!
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Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Ziflow
I found Ziflow to be much better than PageProof in several ways. The tools available for making comments and edits are more intuitive and there is a greater variety of tools and the version control features worked much better as well. Also their customer service was far better when it was necessary to interact with the company
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Ziflow
  • Improved efficiency and time saved in making proofs and adding people to proofs with staging and template features.
  • Robust proofreading features for reviewers like comparing previous versions.
  • In my experience, customer service is quick to help with issues or outages (which aren't often).
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ScreenShots

Ziflow Screenshots

Screenshot of Ziflow streamlines feedback on any creative asset from concept to completion so creative teams can deliver work, faster. With markup tools, stakeholders of all abilities can circle, highlight, draw, point, and overall produce feedback that doesn’t leave creatives guessing.Screenshot of For creative teams that constantly repeats tasks when setting up review workflows, Ziflow’s workflow automation and templates are available.Screenshot of Users can see different versions side-by-side to compare changes to a project over time, and automatically highlight version differences, all the way down to the pixel with the auto-compare capability.Screenshot of Frame-accurate commenting on video and motion projects. Feedback can be viewed on a specific video frame to remove any chance of confusion. Ziflow Safe Zones are used to make sure crucial content remains in-frame on every device, and to see likely cut-off points at industry-standard aspect ratios. Users can review projects from a web browser on any device - no app download is required.Screenshot of To approve creative content on the go, Ziflow has added support for review on mobile devices. Team members can access proofs via proof notification emails on their devices. Comments and decisions can be made via the device's native browser, with Ziflow's HTML5-based Proof Viewer.Screenshot of ZiflowAI: Creative collaboration, powered by artificial intelligence. Get the creative spark your project needs with ZiflowAI, a chatbot designed to drive review and approval processes forward.