51 Ratings
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Score 7.9 out of 100
24 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Adobe AIR

Adobe AIR is well-suited for a developer who is already familiar with Flash and AS3. It is well-suited for 2D app development using Starling or another third-party graphics library. However, to be used appropriately and avoid errors and poor performance, a basic understanding of programming principles is needed, so it's not great for a designer who hasn't studied a lot of coding.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.
Omar MAES | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
7.1
Collection of first-party data
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
9.0
Collection of third-party data
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
6.6
Access to Third-party Data Providers
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
5.6

Data Classification

Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Audience taxonomy
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
8.2
Tag Management
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Data Analysis Dashboard
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
8.2

Ad Network Integration

Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
Data Transfer
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
DSP integration
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
6.8

DMP Analytics

Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Campaign Analytics
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Audience Analytics
Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
7.6

Pros

Adobe AIR

  • Smooth transition from Flash/Actionscript 3, and ability to port older Flash projects to AIR with little to no code changes.
  • Ability to integrate custom and third party native extensions (ANE files) provides access to hardware and other APIs otherwise only exposed via native java/obj-c/swift.
  • Ability to code and test within a single IDE (Flash / Flash Builder / Flash Develop) makes it extremely easy to set up a project and development environment. The ability to use the Flash timeline is a huge advantage when doing animation.
  • The abundance of AS3/Flash examples and tutorials online provide a vast resource compared to other hybrid solutions.
Thomas Gorence | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
Anonymous | TrustRadius Reviewer

Cons

Adobe AIR

  • Adobe Air applications are taxing on a user's CPU, especially considering how simple a lot of the apps are.
  • Updating and installing Air based applications is very user unfriendly, often asks for updates that are aggressively pushed to the front of the user.
  • As HTML 5 has gotten more and more sophisticated, for basic things a lot of times browser-based apps make a lot more sense.
Chris Cookson | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Usability

Adobe AIR

Adobe AIR 7.0
Based on 1 answer
Although Adobe AIR is just an SDK without an actual "UI" it's commonly used within Flash, Flash Builder, or FlashDevelop. Considering the integration with Flash IDE, there are very few tools that can compete with its features.
Thomas Gorence | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 8.8
Based on 4 answers
You are pretty much organizing your company's CRM all the time, your engineers deserve the best too, keep using the new tools Salesforce has to offer, to keep your engineers in fit and move along with the world. As an engineer I know when something is old enough to keep working with.
Jonathan Sandoval | TrustRadius Reviewer

Support Rating

Adobe AIR

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.3
Based on 4 answers
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe AIR

Appcelerator is open source and is very good, but my company wanted something more business-oriented and with more formal support.
William Alvarez | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Much more expensive and difficult to change from the initial setup. Needs to be used as a powerful tool and gather as much data as possible from the start as the cost-saving here should not be your driver to get that software in the first place. Others are cheaper and easier to change while in it.
Omar MAES | TrustRadius Reviewer

Return on Investment

Adobe AIR

  • Disney Interactive ended up ultimately having to pivot drastically to switch entirely over to Unity for our tech stack due to lack of support for Air. During this transition, we lost a huge amount of good talent, and were forced to shutter many projects.
  • Prior to the switch to Unity, Air allowed us to quickly port several web games to mobile after overhauling the graphics to be bitmap rather than vector based.
  • Air allowed a small number of our developers to be able to transition to mobile before the elimination of all web flash positions.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

Adobe AIR

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe AIR
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
6.2

Usability

Adobe AIR
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
8.8

Support Rating

Adobe AIR
Salesforce Audience Studio (formerly Salesforce DMP)
7.3

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