What users are saying about
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Top Rated
555 Ratings
Top Rated
170 Ratings

Adobe Analytics

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Top Rated
555 Ratings
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Score 8 out of 100
Top Rated
170 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Adobe Analytics

[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Saurav Khawas | TrustRadius Reviewer

Alteryx

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Alteryx
5.5
Pixel Perfect reports
Adobe Analytics
Alteryx
5.0
Customizable dashboards
Adobe Analytics
Alteryx
6.6
Report Formatting Templates
Adobe Analytics
Alteryx
5.0

Ad-hoc Reporting

Adobe Analytics
Alteryx
8.2
Drill-down analysis
Adobe Analytics
Alteryx
8.0
Formatting capabilities
Adobe Analytics
Alteryx
7.9
Integration with R or other statistical packages
Adobe Analytics
Alteryx
8.5
Report sharing and collaboration
Adobe Analytics
Alteryx
8.3

Report Output and Scheduling

Adobe Analytics
Alteryx
7.6
Publish to Web
Adobe Analytics
Alteryx
8.2
Publish to PDF
Adobe Analytics
Alteryx
8.2
Report Versioning
Adobe Analytics
Alteryx
4.0
Report Delivery Scheduling
Adobe Analytics
Alteryx
8.4
Delivery to Remote Servers
Adobe Analytics
Alteryx
9.0

Data Discovery and Visualization

Adobe Analytics
Alteryx
7.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Alteryx
6.0
Location Analytics / Geographic Visualization
Adobe Analytics
Alteryx
8.3
Predictive Analytics
Adobe Analytics
Alteryx
8.5

Access Control and Security

Adobe Analytics
Alteryx
8.0
Multi-User Support (named login)
Adobe Analytics
Alteryx
8.0
Role-Based Security Model
Adobe Analytics
Alteryx
8.0
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Alteryx
8.0
Single Sign-On (SSO)
Adobe Analytics
Alteryx
8.0

Mobile Capabilities

Adobe Analytics
Alteryx
4.0
Responsive Design for Web Access
Adobe Analytics
Alteryx
4.0

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
Anonymous | TrustRadius Reviewer

Alteryx

  • Alteryx does a great job of allowing more beginner Analysts to automate many of their routine process but also allowing advanced Analysts to ability to leverage deep statistical modelling for predictive analytics.
  • Given the visual workflow nature of Alteyrx, the learning curve is not steep.
  • The Alteryx Gallery allows non-technical consumers to execute complex workflows by leveraging an intuitive web interface.
  • Alteryx allows data scientists to bring their own programming language to Altyerx, such as R or Python.
Anonymous | TrustRadius Reviewer

Cons

Adobe Analytics

  • Good array of visualization options but can have more customization for some common use cases
  • The log in process takes too much time sometimes and has scope for improvement
  • The behavior flow report needs to be in a more readable format and should have some more options to customize
Nidhal Firoze | TrustRadius Reviewer

Alteryx

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Alteryx

Alteryx 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 8.2
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.
Anonymous | TrustRadius Reviewer

Alteryx

Alteryx 9.5
Based on 4 answers
I found it very easy to use very quickly. Part of it had to do with the training I received from Alteryx and the other part was how intuitive the tool is out of the box. Highly recommended for analysts especially ones with little code experience. Helpful to build basic code skills.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Alteryx

Alteryx 10.0
Based on 2 answers
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman | TrustRadius Reviewer

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Alteryx

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.8
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Alteryx

Alteryx 9.0
Based on 6 answers
Good support, but could have used more when installing the server. Had a minor issue for a long time that took a lot of work to resolve. Other than that, there has been a lot of free training especially when brining on new designer license holders. Support is good overall.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Alteryx

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Alteryx

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.
Anonymous | TrustRadius Reviewer

Alteryx

Alteryx 10.0
Based on 2 answers
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade | TrustRadius Reviewer

Alteryx

Talend is primarily for data integration and has quite advanced capabilities. But the user has to be more technical. Alteryx makes the process simple and any user can make use of its features.Tableau was a good choice for data visualization. We needed beautiful charts and ways to represent data. Alteryx falls short in this aspect.
Sanket Bharaswadkar | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
  • I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.
Anonymous | TrustRadius Reviewer

Alteryx

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Alteryx

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.4
Alteryx
9.0

Likelihood to Renew

Adobe Analytics
7.7
Alteryx
6.5

Usability

Adobe Analytics
8.2
Alteryx
9.5

Reliability and Availability

Adobe Analytics
9.0
Alteryx
10.0

Performance

Adobe Analytics
8.5
Alteryx

Support Rating

Adobe Analytics
6.8
Alteryx
9.0

In-Person Training

Adobe Analytics
3.6
Alteryx

Online Training

Adobe Analytics
8.0
Alteryx

Implementation Rating

Adobe Analytics
7.0
Alteryx
10.0

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