What users are saying about
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Top Rated
446 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
134 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Alteryx Analytics

Alteryx is well suite for data integration /automation use cases as well as deeper predictive modeling. Alteryx is not a visualization tool. There are many connections and integrations to more robust visualization platforms.
No photo available

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Alteryx Analytics
7.6
Pixel Perfect reports
Adobe Analytics
Alteryx Analytics
8.0
Customizable dashboards
Adobe Analytics
Alteryx Analytics
5.9
Report Formatting Templates
Adobe Analytics
Alteryx Analytics
9.0

Ad-hoc Reporting

Adobe Analytics
Alteryx Analytics
7.9
Drill-down analysis
Adobe Analytics
Alteryx Analytics
7.4
Formatting capabilities
Adobe Analytics
Alteryx Analytics
7.3
Integration with R or other statistical packages
Adobe Analytics
Alteryx Analytics
9.1
Report sharing and collaboration
Adobe Analytics
Alteryx Analytics
7.7

Report Output and Scheduling

Adobe Analytics
Alteryx Analytics
8.2
Publish to Web
Adobe Analytics
Alteryx Analytics
8.0
Publish to PDF
Adobe Analytics
Alteryx Analytics
7.5
Report Versioning
Adobe Analytics
Alteryx Analytics
9.0
Report Delivery Scheduling
Adobe Analytics
Alteryx Analytics
8.3

Data Discovery and Visualization

Adobe Analytics
Alteryx Analytics
7.9
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Alteryx Analytics
8.0
Location Analytics / Geographic Visualization
Adobe Analytics
Alteryx Analytics
7.6
Predictive Analytics
Adobe Analytics
Alteryx Analytics
8.1

Access Control and Security

Adobe Analytics
Alteryx Analytics
8.3
Multi-User Support (named login)
Adobe Analytics
Alteryx Analytics
8.0
Role-Based Security Model
Adobe Analytics
Alteryx Analytics
8.0
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Alteryx Analytics
9.0

Mobile Capabilities

Adobe Analytics
Alteryx Analytics
4.0
Responsive Design for Web Access
Adobe Analytics
Alteryx Analytics
4.0

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo

Alteryx Analytics

  • Cleaning datasets
  • Preparing data for analyzing
  • Customer data analytics
  • Transforming data from one format to other
Sanket Bharaswadkar profile photo

Cons

Adobe Analytics

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo

Alteryx Analytics

  • The visualization that Alteryx provides can be improved much more than where it stands tonight.
  • It doesn't seem to be able to process Big Data as efficiently as I would have liked.
  • There are a lot of things that you need to learn.
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Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo

Alteryx Analytics

Alteryx Analytics 6.5
Based on 14 answers
I personally have moved to a different position that does not require data analysis tools. I really enjoyed working with Alteryx and think it is a great tool, but have moved to a different organization and role.
Mika Silverman profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo

Alteryx Analytics

Alteryx Analytics 10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Nick Lensing profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

Alteryx Analytics

Alteryx Analytics 10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman profile photo

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo

Alteryx Analytics

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Alteryx Analytics

Alteryx Analytics 9.9
Based on 2 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Nick Lensing profile photo

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

Alteryx Analytics

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Alteryx Analytics

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alteryx Analytics

Alteryx Analytics 10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman profile photo

Alternatives Considered

Adobe Analytics

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo

Alteryx Analytics

We tested this against several COTS packages and found Alteryx to be a more cost effective solution that could be deployed to a variety of user types
Mark Frisch profile photo

Return on Investment

Adobe Analytics

  • Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.
Natasha Watts profile photo

Alteryx Analytics

  • Definitely, an increase in employee efficiency. With the right tools and hardware, Alteryx can reduce the processing time significantly.
  • Automation and/or automatic report scheduling frees up a lot of time that can be used elsewhere.
  • Licensing updates are somewhat not handled easily and quite often create issues with modules to run slowly and/or not being active.
No photo available

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Adobe Analytics
Additional Pricing Details

Alteryx Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Alteryx Analytics Editions & Modules

Alteryx Analytics
On-premise Edition
Alteryx Designer
$3,9951
Alteryx Designer with Spatial
$12,9951
Alteryx Designer with Data
$29,9951
Alteryx Server
$45,0002
1. per user, per year
2. per server, per year
SaaS Edition
Alteryx Analytics Gallery
$1,5001
1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

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