What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Alteryx Analytics

Top Rated
109 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Alteryx Analytics

Top Rated
109 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Alteryx Analytics

More often than not, Alteryx can handle any situation or scenario thrown at it. Some may take a little more "trickery" along the way, but for the most part it is fairly easy to get from point A (data) to point B (results/report). And the nice thing is is that there is more than one way to produce the same result - two people with two different mindsets can ultimately create the same thing, but do so in a way that is better suited for their skill level.
Cameron Tubbs profile photo

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Alteryx Analytics
7.6
Pixel Perfect reports
Adobe Analytics
Alteryx Analytics
8.0
Customizable dashboards
Adobe Analytics
Alteryx Analytics
5.7
Report Formatting Templates
Adobe Analytics
Alteryx Analytics
9.0

Ad-hoc Reporting

Adobe Analytics
Alteryx Analytics
8.5
Drill-down analysis
Adobe Analytics
Alteryx Analytics
8.2
Formatting capabilities
Adobe Analytics
Alteryx Analytics
8.1
Integration with R or other statistical packages
Adobe Analytics
Alteryx Analytics
9.8
Report sharing and collaboration
Adobe Analytics
Alteryx Analytics
7.6

Report Output and Scheduling

Adobe Analytics
Alteryx Analytics
8.9
Publish to Web
Adobe Analytics
Alteryx Analytics
8.3
Publish to PDF
Adobe Analytics
Alteryx Analytics
9.1
Report Versioning
Adobe Analytics
Alteryx Analytics
9.0
Report Delivery Scheduling
Adobe Analytics
Alteryx Analytics
9.1

Data Discovery and Visualization

Adobe Analytics
Alteryx Analytics
8.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Alteryx Analytics
8.0
Location Analytics / Geographic Visualization
Adobe Analytics
Alteryx Analytics
7.8
Predictive Analytics
Adobe Analytics
Alteryx Analytics
8.9

Access Control and Security

Adobe Analytics
Alteryx Analytics
8.3
Multi-User Support (named login)
Adobe Analytics
Alteryx Analytics
8.0
Role-Based Security Model
Adobe Analytics
Alteryx Analytics
8.0
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Alteryx Analytics
9.0

Mobile Capabilities

Adobe Analytics
Alteryx Analytics
4.0
Responsive Design for Web Access
Adobe Analytics
Alteryx Analytics
4.0

Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • It can independently generate required analytics instead of having to require specialists.
  • The ability to read and write in a multitude of formats: from Excel, Access tables, Tableau and Teradata to MapInfo, ESRI, Google Earth, etc.
  • Single drag and drop workflow instead of multiple tools.
No photo available

Cons

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo
  • Speed is somewhat lacking.
  • It isn't optimally geared for ETL.
  • Intellisense would be a nice feature
  • There is no version control.
  • The tools could use some more features.
  • More pre-built macros would be nice
Nick Lensing profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
Alteryx Analytics6.5
Based on 14 answers
The product fulfills business needs and it is a pleasure to work with the provider.
Nick Lensing profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
Alteryx Analytics10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Nick Lensing profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
Alteryx Analytics10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Alteryx Analytics9.9
Based on 2 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Nick Lensing profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Alteryx Analytics10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman profile photo

Breadth of Deployment

No answers on this topic
Our company kept it contained in the marketing department. Other departments may not understand it.
No photo available

Alternatives Considered

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo
For analytics Alteryx outperforms others.
Nick Lensing profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Alteryx Analytics7.0
Based on 14 answers
Other than being able to load my colleagues modules, I don't really use any other collaborative features in Alteryx.
Darrell Haley Jr. profile photo

Data Integration

No score
No answers yet
No answers on this topic
Alteryx Analytics8.9
Based on 14 answers
Alteryx can connect with broad range of data sources and has no hiccups. Connecting with PDF and PPT would be an added feature which should be prioritized
No photo available

Return on Investment

  • It has allowed us to generate stats for specific customers
  • It has showed us internally where traffic is being generated
  • It has showed us which pieces of content are most popular
No photo available
  • The ease of use of this tool allows your data team to get off the ground quickly and efficiently.
No photo available

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Alteryx Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Alteryx Analytics Editions & Modules
Alteryx Analytics
On-premise Edition
Alteryx Designer
$3,9951
Alteryx Designer with Spatial
$12,9951
Alteryx Designer with Data
$29,9951
Alteryx Server
$45,0002
1. per user, per year
2. per server, per year
SaaS Edition
Alteryx Analytics Gallery
$1,5001
1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.