What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Bizible

13 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

Bizible

13 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Bizible

Bizible is good for any B2B company looking for marketing attribution, especially how all elements of marketing spend affect purchase decisions. This allows spend that is targeted through the entire purchase funnel to get rolled into ROI calculations.
Ryan Severns profile photo

Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Attribute inbound leads to a specific channel. This helps us see which channels perform best for our business.
  • Attribution reporting. I can use Salesforce reports to apply different attribution models to different touchpoints and have my percentage and revenue automatically calculated.
  • Paid ad optimization. Bizible automatically pulls in paid ad spend and calculates ROI.
Sarah Mayer profile photo

Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo
  • Bizible's attribution window is only 30 minutes, so if a lead takes longer than 30 minutes to fill out a form, the attribution is incorrectly given to Web Direct.
  • Bizible's dashboard is not very helpful for reporting other than paid ad spend. Their dashboard is not a waterfall model.
  • Out of the box native Salesforce reporting still needs to be fully customized.
Sarah Mayer profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Overall I'm very satisfied with the tool. It is quite power and allows for great in-depth data analysis. I use this tool mostly for building out all of my custom reports.
Michael Silva profile photo
No score
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Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
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No score
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.
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Implementation

Adobe Analytics8.0
Based on 7 answers
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
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Alternatives Considered

I personally like Google Analytics better than Adobe Analytics, but it was the software that was already being used by the company. They are similar in that they both track usage, but Google Analytics is a little easier to use and hence has a better user experience. Adobe Analytics lets you make custom properties which I like
No photo available
Bizible's price point is lower, and we've been using the tool for longer
Sarah Mayer profile photo

Return on Investment

  • Better visibility into Customer Journey
  • Even with this robust tool, it's difficult to determine tool ROI
  • Better ability to visualize data
No photo available
  • We are able to prove that a certain amount of won deals are attributed back to not only Marketing, but Marketing Channels. This way we can prove that with more budget, we can do better.
  • We have a lot of leads that are attributed to direct web visits, however we know they are not -- it's just due to an attribution timeout.
  • It's difficult to teach others how to use Bizible if they don't know Salesforce.
Sarah Mayer profile photo

Screenshots

Adobe Analytics

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bizible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details