What users are saying about
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Top Rated
555 Ratings
34 Ratings

Adobe Analytics

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Top Rated
555 Ratings
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Score 8 out of 100
34 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Analytics

[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Saurav Khawas | TrustRadius Reviewer

Exponea

Some scenarios where Exponea is well suited are understanding customer actions & decisions on front-end events. Aggregating data and creating segments for scenarios or campaigns. Automating and transforming data. Keeping everything critical in a single source of truth. Exponea's campaign and scenario builder is unmatched. Building out emails and laying out segmented scenario flows is powerful way we engage our audience.
Anonymous | TrustRadius Reviewer

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
Anonymous | TrustRadius Reviewer

Exponea

  • The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.
Lukáš Világi | TrustRadius Reviewer

Cons

Adobe Analytics

  • Good array of visualization options but can have more customization for some common use cases
  • The log in process takes too much time sometimes and has scope for improvement
  • The behavior flow report needs to be in a more readable format and should have some more options to customize
Nidhal Firoze | TrustRadius Reviewer

Exponea

  • Exponea is not good for surveys. You don't get automatic dashboards as in the case of Typeform or Survey Monkey.
  • Working with aggregates and running aggregates can be complex and confusing.
  • Web layers are complex. Designing is an easy part but deployment on the website requires knowledge of JS.
Megha Sahu | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Exponea

Exponea 9.1
Based on 1 answer
Exponea is the hub of the 21st-century marketing department, allowing you to scale your campaigns, reach prospects more effectively, qualify and nurture leads, and demonstrate ROI and deepen relationships with customers at every touchpoint.
Megha Sahu | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 8.2
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.
Anonymous | TrustRadius Reviewer

Exponea

Exponea 8.3
Based on 6 answers
It's very easy to use. The split on projects and actions in menu is intuitive and no one should have a problem to find what he wants. The reports graphics could be more appealing but they are easy to read. I also like the yellow colours as when you have so many tabs and windows open it stands out of the crowd.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.8
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Exponea

Exponea 8.8
Based on 6 answers
i love their support as they are very friendly and very helpful in either product discovery or bug fixing or finding the workaround or anything else. Of course it is way better to get dedicated tech consulting especially at the early stages when you integrate the platform as it may be tricky in terms of integrating SDK Exponea for web tracking and iOS. However, even first-line support can cover up like 80% of the issues. Their documentation is precise and easy to read, albeit sometimes it could be way better off if it contained more examples.
Artur Sagandykov | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.
Anonymous | TrustRadius Reviewer

Exponea

Exponea 9.1
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade | TrustRadius Reviewer

Exponea

Exponea provides one solution for web and app analytics and allows to execute immediate campaings based on insights you reveal. No other tools has this out of the box integration of analytics and campaings.
Juraj Frank | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
  • I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.
Anonymous | TrustRadius Reviewer

Exponea

  • With the right smart tool we have been able to grow our business.
  • Exponea helps us boost conversion and increase sales.
  • The tool is customer-centric, as are we, therefore happy customers mean more customers and more revenue.
  • We are bringing relevant content to our customer groups.
  • Our company has found great financial benefits by adding information about recently viewed products.
Kamil Aujesky | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Additional Pricing Details

Exponea

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Exponea Editions & Modules

Edition
CDPCDP+AI1
CampaignsCDP+AI+MA2
CDXPCDP+AI+MA+CRO3
  1. Single Customer View, Real-Time Analytics, Advanced Segmentation, Predictive Insights, Retargeting Audiences, Integrations
  2. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Behavioral Triggering, Advanced Personalization, Predictive Campaigns
  3. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Web Optimization, Multivariate Testing, Artificial Intelligence
Additional Pricing Details
Exponea pricing is quote-based.

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