Adobe Analytics vs Exponea

• Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
• Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
• The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.

Read full review

• The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
• We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
• Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
• It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
• With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.

Read full review

• Good array of visualization options but can have more customization for some common use cases
• The log in process takes too much time sometimes and has scope for improvement
• The behavior flow report needs to be in a more readable format and should have some more options to customize

Read full review

• Exponea is not good for surveys. You don't get automatic dashboards as in the case of Typeform or Survey Monkey.
• Working with aggregates and running aggregates can be complex and confusing.
• Web layers are complex. Designing is an easy part but deployment on the website requires knowledge of JS.

Read full review

• The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
• I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.

Read full review

• With the right smart tool we have been able to grow our business.
• Exponea helps us boost conversion and increase sales.
• The tool is customer-centric, as are we, therefore happy customers mean more customers and more revenue.
• We are bringing relevant content to our customer groups.
• Our company has found great financial benefits by adding information about recently viewed products.

Read full review