Adobe Analytics vs ClickTale

• Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed.
• Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this.
• Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free.
• Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA.
• Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions.
• Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test.
• Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!

Read full review

• Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
• Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
• Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.

Read full review

• Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella
• Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact.
• Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.

Read full review

• From the last time I had used ClickTale, there was no function for Real-Time overview. This would work extremely well when running an email campaign. You would be able to determine ROI depending on the amount of hits.
• Specific visitor flow - it would be great to track exactly where a certain visitor clicked and the path in which they followed.

Read full review

• Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.

Read full review

• Better understanding of analytical results
• Better efficiency b/c we're able to direct agency resources to the source of issues faster and earlier
• UX and A/B testing is driven by actual customer experiences on the site

Read full review