What users are saying about
Adobe Analytics
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Top Rated
549 Ratings
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Based on 549 reviews and ratings
42 Ratings
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Based on 42 reviews and ratings
Likelihood to Recommend
Adobe Analytics
[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Analytics Manager
WalmartRetail, 10,001+ employees
ClickTale
It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
VP of Marketing
HCSSComputer Software, 51-200 employees
Pros
Adobe Analytics
- Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
- Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
- The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.

Verified User
Analyst in Product Management
Sporting Goods Company, 501-1000 employeesClickTale
- In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
- ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
- ClickTale also provides useful customizable segments, which allow for more granular data analysis.
- ClickTale is extremely easy to install.
Web Designer/User Experience Designer
SR Education GroupEducation Management, 11-50 employees
Cons
Adobe Analytics
- Good array of visualization options but can have more customization for some common use cases
- The log in process takes too much time sometimes and has scope for improvement
- The behavior flow report needs to be in a more readable format and should have some more options to customize
Associate Manager - Digital Analytics & BI
Course5 IntelligenceManagement Consulting, 1001-5000 employees
ClickTale
- I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
- Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
- I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
Likelihood to Renew
Adobe Analytics
Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
UI/UX Designer
Sylvane, Inc.Retail, 11-50 employees
ClickTale
ClickTale 7.5
Based on 11 answers
I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.
Marketing Assistant
UTAK Laboratories, Inc.Medical Devices, 11-50 employees
Usability
Adobe Analytics
Adobe Analytics 8.2
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.

Verified User
Analyst in Information Technology
Computer Software Company, 10,001+ employeesClickTale
ClickTale 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
Reliability and Availability
Adobe Analytics
Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.

Verified User
Consultant in Professional Services
Internet Company, 1-10 employeesClickTale
No score
No answers yet
No answers on this topic
Performance
Adobe Analytics
Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Manager of Web Analytics
Academy Sports + Outdoors10,001+ employees
ClickTale
No score
No answers yet
No answers on this topic
Support Rating
Adobe Analytics
Adobe Analytics 6.7
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Analyst II - Tag & Database Management
TXU EnergyOil & Energy, 1001-5000 employees
ClickTale
No score
No answers yet
No answers on this topic
In-Person Training
Adobe Analytics
Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Regional Marketing Specialist
Intermountain Healthcare1001-5000 employees
ClickTale
No score
No answers yet
No answers on this topic
Online Training
Adobe Analytics
Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

Verified User
Consultant in Professional Services
Internet Company, 1-10 employeesClickTale
No score
No answers yet
No answers on this topic
Implementation Rating
Adobe Analytics
Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.

Verified User
Director in Marketing
Marketing and Advertising Company, 11-50 employeesClickTale
No score
No answers yet
No answers on this topic
Alternatives Considered
Adobe Analytics
While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Photographer
Liz Wade PhotographyPhotography, 1-10 employees
ClickTale
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Digital Optimisation Manager
TalkTalkRetail, 10,001+ employees
Return on Investment
Adobe Analytics
- The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
- I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.

Verified User
Team Lead in Research & Development
Medical Devices Company, 51-200 employeesClickTale
- Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
- The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
- If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Web Analyst
Bulkreefsupply.comInternet, 10,001+ employees
Pricing Details
Adobe Analytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
ClickTale
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No