What users are saying about

Adobe Analytics

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Top Rated
435 Ratings
100 Ratings

Adobe Analytics

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Top Rated
435 Ratings
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Score 7.6 out of 101
100 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Adobe Analytics

I've found multiple scenarios where Adobe Analytics (AA) is well suited. For example, the integration of AA with Optimizely. Instead of limiting our A/B test evaluation with the pre-set Optimizely metrics, I can use a checkbox within Optimizely Options to set an eVar that will integrate almost seamlessly. Within a few hours, I can collect data such as Orders (Participation), Profit (Participation) and Time Spent on Page (examples), which provides a more in-depth analysis of how successful one variation is compared to another.
Natasha Watts profile photo

Crazy Egg

Crazy Egg is great if you have static content and want to be able to easily set up heatmaps and scrollmaps to see how people interact with your webpages across different devices types. Straightforward and reliable.In circumstances when you want fast turnarounds, Crazy Egg isn't the right tool as the visualisations often take the better part of a day to generate. It also doesn't perform well if your site has dynamic content - either AJAX-driven or dynamically expanding.
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Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Crazy Egg allows you to see where people clicked from whatever source they came from. Whether it is organic or a referral site, these specific clicks can be measured in that particular page being tracked.
  • The scroll down tracker is an effective and efficient tool to understand how your users operate. Some demographics do not scroll at all, while others will scroll to the bottom of the page no matter how long it is. This information can them be applied to formatting the website to best accommodate your target viewer.
  • Crazy Egg gives a company, at least this one, plenty of views for the entire month! I can't remember the exact amount off the top of my head, but I believe it's 200,000 views. When tracking views on a specific site, you can also specify how many views you would like. For example: If I would like to track a website homepage for one week and it receives 200,000 visitors in one week, obviously I do not want to track them all. I can cut it off at 10,00 views and Crazy Egg will automatically stop the tracking for me.
Amber Steinert profile photo

Cons

  • I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general.
  • Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out.
  • We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.
Nathan Normand profile photo
  • Lacks cross domain tracking. The 'confetti map' that Crazy Egg offers allows you to see a heatmap of clicks for visitors from a specific traffic source. If your website presence includes the use of subdomains or multiple top level domains, though, this feature is rendered basically useless (as the majority of your traffic sources will be self referrals).
  • A/B testing would be an amazing added feature, if integrated well.
  • This is very specific to myself, but if I was able to set a location for a test, would be useful to me. i.e. only run this test for users who reside in the United States.
  • I have no idea how this would even work, but the heatmaps do not allow for responsive design interfaces.
Ben Alvord profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve
Nicholas Dragon profile photo
Crazy Egg8.5
Based on 14 answers
It is a key tool in my online marketing toolset.
Ben Alvord profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
Crazy Egg9.0
Based on 6 answers
Their site is very easy and intuitive to use. The actual maps that they produce show information in a visual format extremely well, allowing non technical people to understand what the reports say with very little explanation.
Ben Alvord profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Crazy Egg7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Crazy Egg2.0
Based on 2 answers
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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Crazy Egg7.0
Based on 6 answers
Their support and fast responses show how much they care about their customers. Even if there have been little bugs that aren't a huge deal, the response time is still wonderful. I have emailed them several times and within the next day, they have responded with an answer. There have been one or two times where they have no idea of a bug and were not able to supply an answer to us, but these were minor and they still responded quickly.
Amber Steinert profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Crazy Egg10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
No photo available

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Crazy Egg9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord profile photo

Alternatives Considered

Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the legacy system or a much larger organization that has the internal resources to manage the software.
Rigel Cable profile photo
I did not evaluate other software. I knew of Crazy Egg through its fantastic reputation and fell in love right away!
Aaron Treguboff profile photo

Scalability

No score
No answers yet
No answers on this topic
Crazy Egg9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant profile photo

Return on Investment

  • Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners.
  • Performance reporting can help show positive ROI from work with clients.
Rigel Cable profile photo
  • Helps inform us of how to improve our website. This improves our testing ROI.
  • Gives visual examples to Creative to see what is working and what is not and increases employee understanding.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Crazy Egg

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details