What users are saying about

Adobe Analytics

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Top Rated
417 Ratings
98 Ratings

Adobe Analytics

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Top Rated
417 Ratings
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Score 7.6 out of 101
98 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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Crazy Egg

+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights+ Best fit if someone who is looking for deeper insights of individual page- Not suggested for very fewer visits of a website. Suggested to improve better visit count
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Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
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Cons

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo
  • I would say overall Crazy Egg is a great tool, but one additional thing I would like made is an archive tool. Archiving Crazy Egg by hand, which was my job, is quite the tedious task, but once it is done, we have those records forever. We can look back and see how our holiday campaign did the last few years with what worked and what didn't, but I wish I was able to archive these on the website. Maybe not even necessarily on the website, but be able to have an archive tool so I would not have to download each page being tracked one by one. I guess what I am trying to get at is some form of excel documentation that would download in the same form every time. This way it could be copied and pasted into a general excel spreadsheet if people desired to archive their findings.
  • Being able to track over 200,000 visits would be nice with just the basic Crazy Egg. You are able to upgrade for more space, but that costs more as well. Although I completely understand why it is limited. But the pricing is quite the bargain considering all that you receive!
  • The tech support is great! But it seems like they are understaffed. I haven't had many issues with it and the company seems to respond quickly even if they are short staffed. They have treated the company very well.
Amber Steinert profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo
Crazy Egg8.5
Based on 14 answers
Cost. Usefulness. Easy to set-up. Easy to use.
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Crazy Egg9.0
Based on 6 answers
Their site is very easy and intuitive to use. The actual maps that they produce show information in a visual format extremely well, allowing non technical people to understand what the reports say with very little explanation.
Ben Alvord profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Crazy Egg7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Crazy Egg2.0
Based on 2 answers
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Crazy Egg7.0
Based on 6 answers
Their support and fast responses show how much they care about their customers. Even if there have been little bugs that aren't a huge deal, the response time is still wonderful. I have emailed them several times and within the next day, they have responded with an answer. There have been one or two times where they have no idea of a bug and were not able to supply an answer to us, but these were minor and they still responded quickly.
Amber Steinert profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Crazy Egg10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Crazy Egg9.2
Based on 3 answers
Test, test, test. (I talked about this in two other places in this review)
Chris Grant profile photo

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
I'm an advanced user of Google Analytics and have used their 'In Page Analytics' reporting before quite a bit. Google Analytics has one advantage in this regard, in that the click maps within these tools are integrated into all of the other metrics which GA provides. That said, Crazy Egg's reporting is miles above that of Google Analytics in terms of the visual presentation, which is a key point when presenting to non-technical folks. Crazy Egg also shows information about the exact spots that users clicked on a page (which GA does not). The scrollmap feature of Crazy Egg is also not included in any form within GA.
Ben Alvord profile photo

Scalability

No score
No answers yet
No answers on this topic
Crazy Egg9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant profile photo

Return on Investment

  • We were able to identify that the number one reason that users visited our site for wasn't being properly taken care of and we were able to increase significantly the usage our our internet banking after improving this experience.
  • We could identify that customers were getting lost after being prompted to log in to complete a transaction from our marketing pages and were able to fix that, increasing online sales for our most profitable products.
Thais Guimaraes, OMCP profile photo
  • Improving conversion for clients by moving CTA.
  • Building trust with clients with visual data to help them understand how websites should work.
Sanjit Mandal profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Crazy Egg

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details