What users are saying about

Adobe Analytics

Top Rated
397 Ratings

Crazy Egg

95 Ratings

Adobe Analytics

Top Rated
397 Ratings
Score 7.6 out of 101

Crazy Egg

95 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Crazy Egg

Crazy Egg is well suited for measuring user engagement on your page. In the last 12 months, we used the software to gather baseline data for future updates. Recently, we've tested the product page engagement after an important release that improved product page layout. We've also used Crazy Egg to answer the question: Are customers seeing buttons that fall below the fold in our cart?
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Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • Shows where people click
  • For some reports, allows segmentation of visitors --- by browser, time of day, referrer, etc.
  • Shows how far down people scroll
  • Has numeric output (the List report) as well as a visual heat map
Chris Grant profile photo

Cons

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo
  • Lacks cross domain tracking. The 'confetti map' that Crazy Egg offers allows you to see a heatmap of clicks for visitors from a specific traffic source. If your website presence includes the use of subdomains or multiple top level domains, though, this feature is rendered basically useless (as the majority of your traffic sources will be self referrals).
  • A/B testing would be an amazing added feature, if integrated well.
  • This is very specific to myself, but if I was able to set a location for a test, would be useful to me. i.e. only run this test for users who reside in the United States.
  • I have no idea how this would even work, but the heatmaps do not allow for responsive design interfaces.
Ben Alvord profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Crazy Egg8.5
Based on 14 answers
As I keep analyzing websites, there's no better go-to tool than Crazy Egg.
Amro Naddy profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Crazy Egg9.0
Based on 6 answers
Their site is very easy and intuitive to use. The actual maps that they produce show information in a visual format extremely well, allowing non technical people to understand what the reports say with very little explanation.
Ben Alvord profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Crazy Egg7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Crazy Egg2.0
Based on 2 answers
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Crazy Egg7.0
Based on 6 answers
When I get an answer to my questions, it's very fast and usually very competent. But follow-up questions don't always get answered.
Chris Grant profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
Crazy Egg10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
No photo available

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
Crazy Egg9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord profile photo

Alternatives Considered

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins profile photo
I'm an advanced user of Google Analytics and have used their 'In Page Analytics' reporting before quite a bit. Google Analytics has one advantage in this regard, in that the click maps within these tools are integrated into all of the other metrics which GA provides. That said, Crazy Egg's reporting is miles above that of Google Analytics in terms of the visual presentation, which is a key point when presenting to non-technical folks. Crazy Egg also shows information about the exact spots that users clicked on a page (which GA does not). The scrollmap feature of Crazy Egg is also not included in any form within GA.
Ben Alvord profile photo

Scalability

No score
No answers yet
No answers on this topic
Crazy Egg9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant profile photo

Return on Investment

  • Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.
Natasha Watts profile photo
  • Improved conversion rates
  • Improved overall user experience
  • Helped diagnose user experience issues
  • Helped to verify that new page designs have improved overall user experience (or have not improved).
Ben Alvord profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Crazy Egg

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details