What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
11 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
11 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics being only one part of a much larger marketing suite, you need to define your needs to understand how this package will integrate with other solutions. It is enterprise level and provides all of the tools you should need. You should pay attention to the usage pricing model to ensure you do not experience overage charges and plan for growth. To implement any level of decent customization, you should have extensive javascript/jquery knowledge. If you intend to use support, consider trying to build in some measurements to qualify a successful support experience.
Ahmad Rahman profile photo

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
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Pros

  • Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed.
  • Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this.
  • Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free.
  • Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA.
  • Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions.
  • Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test.
  • Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!
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  • Aggregates data from multiple channels
  • Provides data visuals
  • Easily shareable across team members and clients
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Cons

  • Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella
  • Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact.
  • Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.
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  • Confusing Naming Conventions: Some of the metrics that pull in from the source are named very differently than how they appear in the source. This was confusing in the first couple times customizing a report, so it's necessary to have a lookup available so that you know what you're pulling.
Nicholas J. Salvatore profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've already done the hard work of implementing. We will certainly renew to continue to be able to see insights into our business and ways that we can improve our website
Elizabeth Gross profile photo
No score
No answers yet
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Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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No score
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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No score
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Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
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No score
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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No score
No answers yet
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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No score
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

Adobe Analytics (or any natural reporting tool), will always be my vote over any testing tool's reports (like Adobe Target & Optimizely) due to a much larger universe of reporting options available to the user. Amplitude has a lot of flashy bells and whistles, and is relatively reliable (assuming correct implementation of the tool, which is difficult for Amplitude), but lacks some basic features which will hopefully be added in short time. Additionally, Google Analytics is by far the worst tool in basically every category discussed in this review, and regardless of client, I'd be hard pressed to ever advocate for using GA for much more than basic site traffic data (and even then, have seen it extremely unreliable).
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Datorama is a bit more easy to understand & view the data. Tableau is a bit more complex & requires more training to understand & manipulate everything.
Nicholas J. Salvatore profile photo

Return on Investment

  • Allows us to put more resources into the pages that are getting used most
  • Helps us to pinpoint pain points in the user journey and then fix them, so users find what they want and then buy more products
  • Helps explain the effectiveness of a project with real data, which helps determine ROI
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  • Winning new clients.
  • Saving time on our agency's side to create on-going reports.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Datorama

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details