What users are saying about
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Top Rated
516 Ratings

Adobe Analytics

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Top Rated
516 Ratings
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Score 7.8 out of 100
18 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

If you have an application service like SAP or Oracle Forms with a client-server architecture with clients across the country, with Dynatrace you can monitor real user transactions from clients to main servers in a central point. Then you can pinpoint whether you are experiencing regional networking issues, application performance degradation, or SQL queries latency.
Jose Adan Ortiz | TrustRadius Reviewer

Feature Rating Comparison

Application Performance Management

Adobe Analytics
Dynatrace NAM (formerly DCRUM)
6.5
Application monitoring
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
9.1
Database monitoring
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
9.1
Threshold alerts
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
7.3
Application performance management console
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
7.3
Collaboration tools
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
1.0
Out-of-the box templates to monitor applications
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
8.2
Application dependency mapping and thresholding
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
4.5
Virtualization monitoring
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
7.3
Server availability and performance monitoring
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
8.2
IT Asset Discovery
Adobe Analytics
Dynatrace NAM (formerly DCRUM)
3.0

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

  • The ability to correlate Citrix users and their performance to an actual backend application.
  • Full insight into SAP over all the protocols as well as the customized code makes DCRUM a nice augmention to Solution Manager.
  • The high capacity to decode 20 Gbps traffic on a single box/probe makes it easy to slot in even in high density populated DCs.
  • In an effort to help understand and decode unknown traffic the configuration wizard helps and suggests what things to use in the datastream, since hardly any customers have documentation that covers the network traffic/protocol.
  • It's also very handy to be able to define specific traffic to/from a node as Software Services when they are a shared resource, such as a database, web farm or a DNS. That enables you to cherry pick from as many software services as you want when building the application delivery chain which makes up what a user perceives as "an application".
  • High capacity netflow processing helps you to get insight into devices that might be out of reach for various reasons.
  • One very convenient thing is the self-monitoring/maintenance of the system. Often the installations are left running for a very long time and there is comfort in knowing that they will maintain themselves with data rollup and cleaning tasks so you won't be met by a blank screen due to a full HD or the inability to restart without user intervention.
Ulf Thornander | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

  • Its configuration requires a lot of technical and business knowledge to drive monitoring expectations to dashboards.
  • DCRUM needs a robust monitoring architecture to store, analyze and visualize all collected data.
  • DCRUM can't monitor the latest Microsoft Exchange versions.
Jose Adan Ortiz | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

Dynatrace NAM (formerly DCRUM) 10.0
Based on 1 answer
Best of breed.
Ulf Thornander | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

Dynatrace NAM (formerly DCRUM) 9.0
Based on 2 answers
The only thing missing for a 10, would be if they texted or called you back.
Ulf Thornander | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

Nagios can't trace real user transactions from a front-end tier through a backend-tier,;with Nagios you only can monitor server availability and hardware issues. Riverbed is commonly used to determine networking issues without considering real user transactions impact on an application stack.
Jose Adan Ortiz | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

Dynatrace NAM (formerly DCRUM)

  • Dynatrace DRUM has helped us to discover issues before affecting a wider range of users.
  • Dynatrace DCRUM has generated a visual impact to monitor degradation service issues to help us resolve problems faster.
Jose Adan Ortiz | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Dynatrace NAM (formerly DCRUM)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
Dynatrace NAM (formerly DCRUM)
8.2

Likelihood to Renew

Adobe Analytics
9.8
Dynatrace NAM (formerly DCRUM)

Usability

Adobe Analytics
10.0
Dynatrace NAM (formerly DCRUM)
10.0

Reliability and Availability

Adobe Analytics
9.0
Dynatrace NAM (formerly DCRUM)

Performance

Adobe Analytics
8.5
Dynatrace NAM (formerly DCRUM)

Support Rating

Adobe Analytics
6.5
Dynatrace NAM (formerly DCRUM)
9.0

In-Person Training

Adobe Analytics
3.6
Dynatrace NAM (formerly DCRUM)

Online Training

Adobe Analytics
8.0
Dynatrace NAM (formerly DCRUM)

Implementation Rating

Adobe Analytics
8.0
Dynatrace NAM (formerly DCRUM)

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