Adobe Analytics vs. Geckoboard

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.3 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Geckoboard
Score 6.3 out of 10
Mid-Size Companies (51-1,000 employees)
Geckoboard enables users to create real time dashboards using data from over 80 cloud services. It integrates with other products such as: AWeber, Basecamp, Campaign Monitor and HubSpot.
$35
per month
Pricing
Adobe AnalyticsGeckoboard
Editions & Modules
No answers on this topic
Starter
$35
per month
Team
$159
per month
Team Plus
$275
per month
Company
$599
per month
Offerings
Pricing Offerings
Adobe AnalyticsGeckoboard
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe AnalyticsGeckoboard
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.0
6 Ratings
15% above category average
Geckoboard
-
Ratings
Lead Conversion Tracking9.46 Ratings00 Ratings
Bounce Rate Measurement8.66 Ratings00 Ratings
Device and Browser Reporting8.66 Ratings00 Ratings
Pageview Tracking9.26 Ratings00 Ratings
Event Tracking9.66 Ratings00 Ratings
Reporting in real-time8.86 Ratings00 Ratings
Referral Source Tracking8.86 Ratings00 Ratings
Customizable Dashboards9.46 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
Geckoboard
9.3
5 Ratings
13% above category average
Pixel Perfect reports00 Ratings8.03 Ratings
Customizable dashboards00 Ratings10.05 Ratings
Report Formatting Templates00 Ratings10.04 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
Geckoboard
7.7
5 Ratings
5% below category average
Drill-down analysis00 Ratings8.04 Ratings
Formatting capabilities00 Ratings8.03 Ratings
Integration with R or other statistical packages00 Ratings7.02 Ratings
Report sharing and collaboration00 Ratings8.05 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Analytics
-
Ratings
Geckoboard
9.0
5 Ratings
8% above category average
Publish to Web00 Ratings10.05 Ratings
Publish to PDF00 Ratings9.01 Ratings
Report Versioning00 Ratings9.02 Ratings
Report Delivery Scheduling00 Ratings8.03 Ratings
Delivery to Remote Servers00 Ratings9.03 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Analytics
-
Ratings
Geckoboard
8.7
5 Ratings
8% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings10.05 Ratings
Location Analytics / Geographic Visualization00 Ratings10.05 Ratings
Predictive Analytics00 Ratings6.02 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Analytics
-
Ratings
Geckoboard
7.8
5 Ratings
9% below category average
Multi-User Support (named login)00 Ratings9.05 Ratings
Role-Based Security Model00 Ratings7.03 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.03 Ratings
Single Sign-On (SSO)00 Ratings6.12 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
Geckoboard
9.5
5 Ratings
18% above category average
Responsive Design for Web Access00 Ratings9.05 Ratings
Mobile Application00 Ratings10.03 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.04 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Adobe Analytics
-
Ratings
Geckoboard
10.0
2 Ratings
24% above category average
REST API00 Ratings10.02 Ratings
Javascript API00 Ratings10.02 Ratings
iFrames00 Ratings10.02 Ratings
Java API00 Ratings10.02 Ratings
Themeable User Interface (UI)00 Ratings10.02 Ratings
Customizable Platform (Open Source)00 Ratings10.02 Ratings
Best Alternatives
Adobe AnalyticsGeckoboard
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
BrightGauge
BrightGauge
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.9 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsGeckoboard
Likelihood to Recommend
8.4
(180 ratings)
9.0
(6 ratings)
Likelihood to Renew
10.0
(42 ratings)
8.0
(1 ratings)
Usability
6.7
(33 ratings)
9.0
(1 ratings)
Availability
8.3
(12 ratings)
-
(0 ratings)
Performance
7.9
(11 ratings)
-
(0 ratings)
Support Rating
3.8
(41 ratings)
8.0
(1 ratings)
In-Person Training
1.4
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
8.0
(10 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.9
(2 ratings)
-
(0 ratings)
Professional Services
7.7
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsGeckoboard
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Geckoboard
Great value for the money. Excellent for smaller agencies with multiple projects and teams in a smaller space. We can quickly roll out mobile displays to help with a particular deployment push or monitoring a clients website engagement. It's also useful for showing live data without requiring analytics to run reports from a CRM, etc.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Geckoboard
  • User self-help - the video tutorials and a robust publicly accessible knowledgebase.
  • Geckoboard can aggregate data from a number of other apps into a singular dashboard.
  • Sleek, dark UI.
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Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Geckoboard
  • A bit more flexibility in the number of columns would be nice.
  • Ability to scale to mobile device (web).
  • App capabilities are missing on Android.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Geckoboard
My company did not renew due to changes in the organization.
Read full review
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Geckoboard
With a simple interface and available templates, creating basic dashboards is easy. Obviously depending on the data you want to visualize, there may be higher learning curves. That being said, they have a huge amount of integrations and extensible frameworks. If you are using anything made in the past ten years there is an API function or integration that can get it talking to the platform. As such, it's pretty easy to hit the main data points you want and get it on a cheap display in front of your team.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Geckoboard
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Geckoboard
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Geckoboard
The support levels vary based on the level of plan that you have but that's to be expected. Virtually everything except the Enterprise plan has basic chat/email support. While they are responsive they are not going to be much assistance in helping you figure out API calls or implementing 3rd party integrations. That is to be expected and the support community can pretty much get you in the right direction if you look.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Geckoboard
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Geckoboard
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Geckoboard
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Geckoboard
Domo is more robust. We do use both because Geckoboard is really easy to show the rest of our team without the need for additional licenses.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Geckoboard
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Geckoboard
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Geckoboard
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Geckoboard
  • While we originally used this as an internal IS tool, we eventually have expanded it to be used by nearly every department.
  • Because pricing is monthly, we can grow or decrease our usage based on our current client needs.
  • Because it is low cost and easy to deploy, we can utilize it in place of considerable resources in analytics and reporting by delivering snapshots of data without pulling reports.
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ScreenShots

Geckoboard Screenshots

Screenshot of Create live KPI dashboards in minutes. No coding or training required.Screenshot of Easily pull in real-time data from over 80 different tools, including spreadsheets and databases, as well as popular business tools like Salesforce, Zendesk, Google Analytics and many more.Screenshot of Anyone can build custom dashboards that make data and KPIs look professional and are easy for everyone on the team to understand at a glance.Screenshot of Get important numbers in front of the team or stakeholders, whether they're in the office or WFH.Screenshot of Every part of your organisation can surface metrics that matter to them and show progress towards their goals.